Online Entrepreneurship Must Be Concerto "Five Steps"

The first step: find your own position.

There are three mirrors in Wenzhou people's business: the first mirror is a telescope -- a strategically advantageous position, a rainy day, that is, to grasp the trend of social development; the second mirror is a microscope -- to observe the market's needs with the keen observation power of the hole and the fire; the third mirror is to put the big mirror -- to know everything, to know one leaf and know the autumn.

On the Internet, it is also the same, can not see the trend of social life, can not grasp the market demand, do not know what to manage the product, we can not get the success.

Only in the market to identify their own business positioning, in order to do business online successfully and successfully.

There is a successful online entrepreneur named Xu Zhitao in Shijiazhuang, Hebei. The key factor of his success is his accurate positioning.

Because he wants to rent and buy second-hand goods in Shijiazhuang, his first reaction is to search for information on the Internet.

To his surprise, such a large capital city did not have a professional second-hand goods trading website.

He felt the needs of the ordinary people for second-hand consumption. He thought of the popularity of the Internet and sprouting up the idea of a second-hand goods trading website.

He made a clear definition of the website's operation: on the one hand, the general public was publishing the second-hand purchase information on the top, and on the other hand, publishing second-hand goods information and providing pactions.

As a result, after the website was built, business was booming.

The second step: increase publicity efforts to improve website awareness.

It's easy to make websites, but promoting websites is far from easy. Websites need fame and business to do well. Therefore, publicity must be intensified.

But increasing propaganda is not a smash of money, but a steady and steady move forward step by step.

Because online entrepreneurs are mostly "grassroots", lack of financial support for personal websites, it is unrealistic to use intensive money and "fast forward" to carry out intensive and fast publicity.

How to publicize and how to establish the image of his website? Xu Zhitao's experience is instructive.

"The process of website growth can be described as an accumulation process of intangible assets," he said.

He first established the website image in the majority of netizens through quality service.

His website has a lot of second-hand information every day, so that many netizens are able to get rid of affordable and durable second-hand goods, so that the website is recognized by netizens.

At the same time, he attached great importance to cooperation with other websites and exchanged links with more than 30 websites to promote his website to the outside world.

Today, his website is already the leader of similar websites in Shijiazhuang. It has gained popularity in provincial capital cities, with 8000 registered members and 1000 visitors per day.

It can be seen that their trading circle is an excellent channel to spend money and work.

There are countless fake and shoddy businesses in the real business world. The false information in the Internet world is emerging one after another.

The harm of false information to the operators and customers of the online business is self-evident.

What can we do? We can take scientific and technological measures to deal with it.

For example, Xu Zhitao, who added a mobile phone attribution inquiry software to the website, adopted strict filtering measures to the online residence, so that netizens could simply avoid some paction risks.

Such a small plug-in, effectively protect the interests of netizens, has been unanimously praised by netizens.

Over the past two years, Alibaba and other business websites have gained fame and prosperity, but Mr. Ma Yun, President of Alibaba, said: "the road will not be very smooth.

In his opinion, to do online trade, we must first of all be honest, and secondly, products should be innovating.

Integrity and innovation must rely on the high quality of goods.

How to control the quality of the good products? We must never believe that the products produced by the manufacturer are identical with the samples. We must take the quality of the samples as determined before to consider the quality of the actual products.

Qualified, only payment can be accepted, unqualified, and firm not allowed to enter the shop.

Otherwise, an unqualified product paction will make its online shop smashed the brand.

Therefore, this matter can only be strict and can not be accommodated.

Online pactions are usually "first fight, then shipped".

As a result, buyers, including distributors and terminal customers, immediately become a disadvantaged group. Capital, pportation, product quality, after sales service and so on, a large number of risks are inevitably owned by those who "fight for money first".

As a distributor between product manufacturers and customers, it is necessary to eliminate risks from manufacturers and ensure customers' money and goods.

Choosing a reliable supplier with good reputation and setting the settlement method with the contract is the essential way to prevent risks for online distributors.

For customers, of course, it is necessary to eliminate the worry that they can't get goods, but it is possible to establish credibility and develop business.

But at the same time, we must prevent the goods from being collected.

How to prevent risks and reduce customer worries? A better way is to let freight companies collect money.

That is, a freight forwarder is entrusted to deliver the goods. After the goods are delivered, the freight company and the customer will inspect the goods, pick up the goods and pay the money in person.

Finally, let the freight company fight the money.

Of course, the choice of freight companies must also be prudent to prevent unscrupulous or incompetent freight companies from settling in time, delinquently or consciously deceive a large number of collecting receipts.