Clothing Sales Should Observe "Yan" And Look At Colors.

With the development of our economy and the improvement of living standards, the demand for material life is getting higher and higher, especially in the clothing market.

Therefore,

Business has become the first choice for many entrepreneurs. Although the brand clothing market is very hot, it is also necessary to master some skills to win the favor of brand clothing.

Especially in the face of customers with different skin colors, how do we guide sales?

Below Xiaobian summed up the sales skills for everyone.

When we greet dark skin customers, we are

It should play a good role in recommending warm colors to consumers rather than bright colors, or black and gray clothes, or dark black and gray colors, red and green violet.

But avoid dark blue, dark red and other colors that are not suitable for dark skin.

In this way, the effect of consumers' upper body is greatly reduced.

Customers with relatively white skin are easy to recommend. Basically, any color is acceptable. The clothing guide recommends light yellow, light blue, pink and other clothing according to the customers' temperament and age. The white skin is more youthful and sweet.

Basically, most of us belong to a rather darker complexion. But modern people have a lot of pressure and intense competition, often showing mental depression, subhealthy state, or some people will not choose the color of their clothes, so that their faces are dark and ugly.

Therefore, when purchasing clothes, the clothing guide should avoid wearing green and grey clothes. Such clothes will not be very healthy in the light.

No matter what kind of skin color people, businessmen must proceed from reality, observe from the whole, and recommend their customers' personal feelings to get customers' favor.

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Many customers are very casual in buying clothes, especially female customers. They like to go shopping. They often go where they see and buy clothes.

In addition to those who are usually busy at work and have no vacant shopping, most customers like to visit a lot of clothing stores when they buy clothes.

For those customers who try to wear a few clothes, they say nothing about the customers who turn around. They must communicate openly with customers and ask customers to tell the reasons for their dislikes and their real needs.

Salesmen can do this:

Shopping guide 1: this beauty, before you leave, can you do me a favor?

Customer L: you say.

Shopping guide 1: I'm really sorry. I just didn't introduce it just now, so you are not interested in continuing to see it.

May I trouble you to tell me, what are your main concerns about this dress just now?

Customer 1: upper body effect is not as good as imagined.

(customers often say the real reason for resisting buying).

Shopping guide 2: Sir / madam, can I ask you one more question before you leave?

Customer 1: you say it!

Shopping guide 2: I have been shopping with you for about 20 minutes. Are you satisfied with my presentation?

Customer 1: not bad.

Shopping guide 2: Thank you, but I am not very satisfied with my introduction, especially when you mentioned that you want a longer skirt.

It's really hard to resist.

If you leave your phone number, I will inform you at the first time after the arrival of the evening, please.

)

Buying clothes is a risky business, because clothing is directly related to the image and self-confidence of the individual.

Customers will go to other clothing stores to make repeated comparisons before buying.

Therefore, it is normal for customers to leave after they have tried clothes without making purchase decisions.

However, if customers leave, customers may be snatched away by competitors, thus affecting their business.

Therefore, before the customer leaves, the shopping guide needs to seize the last opportunity to win the reason why the other person can tell him hesitation or dissatisfaction, and ask the customer to give more valuable advice so as to make continuous improvement in the future work or to create some opportunities for shopping guide to take the initiative to contact customers, such as not answering good questions during the conversation, and waiting for the next reply.

When customers really leave the shop, the shopping guide must do a good job of sending off, and welcome customers to come again.