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    Zhang Hongxia Understands The New Situation, The Textile Industry Is Facing Complex Environment.

    2015/1/11 20:17:00 34

    Zhang HongxiaMarket SituationDevelopment

    Once the yuan is restored, the beauty of mountains and rivers will be restored.

    Faced with the unfavorable factors such as the lack of market demand, the high price of cotton at home and abroad, the impact of imported yarn, the unstable price of cotton raw materials, and the continuous downward prices of products, the Wei bridge venture group is committed to improving the quality and efficiency of enterprise development, focusing on improving the quality and efficiency of enterprise development, vigorously implementing the "six major strategies" of pformation and upgrading, science and technology development, capital operation, cost leadership, talent development and harmonious development. It aims at developing steadily, making every effort to grow steadily, unswervingly upgrading, maintaining a good momentum of sustained, stable and healthy development, achieving sales income of 280 billion 700 million yuan, profits and taxes 16 billion 300 million yuan, profits 11 billion 800 million yuan, and paying 6 billion 166 million yuan of taxes at all levels. The main economic indicators have reached a new high level, laying a solid foundation for achieving the goal of "12th Five-Year" planning. Just past 2014,

    The group has been selected as the world's top 500 in 3 consecutive years, ranking 279th in 2014, 109 times higher than in 2013, and has entered the world's top 300.

    "

    Wei Qiao

    "Brand has been selected as the 500 most valuable brand in China in 11 consecutive years. In 2014, it ranked sixty-eighth in terms of brand value of up to 27 billion 975 million yuan.

    Group development all year round

    Cotton yarn

    2226 new products including cotton, knitted, wide printing and dyeing fabrics, home textiles, garments and so on. The product structure has been further optimized, and the product quality, grade and added value have been further improved. The products cover the whole country and the more than 70 countries and regions in the world.

    The old year has already launched a thousand jin brocade.

    New year,

    Textile industry

    The development environment is still complex, and the macroeconomic fundamentals at home and abroad are generally stable. With the increase of consumption level and the acceleration of urbanization, the potential of domestic textile market is huge, which will increase the new consumption demand for textile and clothing products, and the construction of several economic corridors and new Silk Road will help enterprises to develop a broader international market.

    However, the domestic cotton market is still complex, and the impact on the industry can not be ignored.

    We will accurately grasp the changes in the world, the national conditions and enterprises, and adapt ourselves to the new normal of economic development. We should adapt ourselves to the new normal situation of economic development. We should act in a timely manner and take the opportunity to speed up the development of enterprises, speed up the structural adjustment, accelerate the pformation and upgrading, continuously improve the management level, improve the quality of development and enhance the economic efficiency, and strive to create a new situation in which the group will do a good job and make a good progress, and strive to successfully accomplish the "12th Five-Year plan" goal, making a due contribution to the healthy development of China's textile industry.

    First, speed up industrial upgrading.

    We should continue to intensify the advanced technology to pform the existing textile industry chain, and strive to promote the process of textile automation, continuous and intelligent, and comprehensively enhance the rapid reaction capability of enterprises.

    We should strengthen the research and development of new special wide printing and dyeing products, industrial textiles and home textiles, and produce more high end products with high technology content, so as to accelerate the pformation from general processing to high-end manufacturing, and continue to make the home textile industry chain bigger and stronger.

    Two, speed up technological innovation.

    We must adhere to the national textile product development center, the national development base for special wide printing and dyeing products and the provincial cotton textile industry technology center, adhere to the market demand orientation, further increase investment in scientific and technological innovation, continue to deepen international and domestic industry university research exchange and cooperation, intensify new product development, extend to both ends of the "smile curve", accelerate the pformation from resource consumption to innovation drive, and accelerate the pformation from manufacturing link to R & D production and marketing.

    Three, speed up brand building.

    Adhering to brand strategy as a basic strategy to build a century old enterprise, while maintaining the market influence of "Wei Qiao" brand, we strive to make "Jiajia home textile" brand into an internationally famous brand in the field of home textiles, and constantly improve the brand contribution rate.

    Development is just like spring tide, and climbing is not in the end.

    Relying on the continuous development of China's future economic development and China's textile industry, I believe China's textile industry will remain strong core competitiveness in the future. Let's join hands and work together for a better tomorrow.

    I sincerely wish all the colleagues in the textile industry a happy new year, a career in Tengda and a happy home.

    I wish the "China textile daily" better and better, and contribute more to the pformation, upgrading, quality improvement, efficiency and healthy development of the textile industry.


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