2015 Four Changes In New York Fashion Week
In 2015, New York fashion week was faced with all kinds of embarrassment that the sponsorship was cancelled, the main venue was forced to be replaced, and the competitors were forced to move closer to competitors.
Along with the development of social media and technology, the flattening and real-time pmission has been a stage for the brand to pay a lot of money and the spotlight of the fashion industry. What is the downfall that New York fashion week will have to face this year is whether it has been changed for a time or lost. The brand has been throwing millions of gold and the spotlight stage of the fashion industry. The decline that New York fashion week has to face this year is whether it is a temporary change or a loss of the momentum? It is worth pondering.
The following are the four major changes reported by the United States media, which may change the famous New York fashion week.
Mercedes Benz group withdraws from sponsorship
In February, Lincoln Center, the Lincoln Center, will hold the last New York fashion week with the name of "Mercedes-Benz Fashion Week".
According to US media reports, the September 2015 New York fashion week will be renamed the simple "New York Fashion Week".
German auto giants
mercedes-benz
Since 2007, the group has been a sponsor of New York fashion week. It has decided to withdraw from New York fashion week and will no longer own the Mercedes-Benz Fashion Week title.
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American Express withdraws from sponsorship
Meanwhile, American Express has withdrawn Mercedes-Benz Fashion Week since last year, but the company will continue to sponsor Made Fashion Week, also held in New York.
In addition, Made's sponsorship list includes Maybelline, the Wall Street journal, Lexus and Messi.
Take the initiative to close competitors, want to merge with "Made Fashion Week".
WME-IMG, a New York fashion week organizer, revealed that Made Fashion Week is negotiating with another fashion show in New York. The Made Fashion Weeks is owned by Mazdack Rassi, Jenne Lombardo and Rassi, and New York.
fashion week
Almost simultaneously, venue selection is located in Milk, Studios, near downtown New York, which is also more fashionable in the new and more fashionable landmark of Manhattan, and is located in Milk Studios, a more economical center for designers in Manhattan.
It is said that the takeover agreement will be completed in September next year.
Discontinue Lincoln Center
Last December, New York fashion week announced that it would leave.
Lincoln Center
Lincoln Center has been held here since 2010 in New York fashion week.
The fashion party's tents here two times a year obviously disturb the quiet of Damrosch park.
Following the lawsuit filed by the New York municipal government and relevant departments responsible for Damrosch Park in May 2013, the New York fashion week could not be renewed after the lease expired in February 2015.
New York fashion week September 2015 will have to be held elsewhere.
It is reported that fashion week may be held in a strictly confidential new venue located in the centre of the city.
In order to expand the market, fashion week organizers may start the men's fashion show in New York fashion week in July 2015.
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