Outlook 2015: New Changes In Chemical Fiber And Silk Industry

The sunshine of the new year has been on people's faces. However, in the new year, the whole domestic textile industry is not as warm as the noon sun.

In the new year, the global economy is still recovering slowly, and the consumption demand of the two international and domestic markets continues to be weak in previous years. Spin The high employment cost of industry profits will continue.

The unoptimistic macroeconomic trend can not be changed by an industry or an enterprise, but in the face of multiple pressures, in the new competitive environment, actively seeking change, speeding up the adjustment of industrial structure, and continuously innovating business models, innovating products and technologies are all the same choices.

Against this background, the special issue of fiber has launched an exclusive plan this year to analyze the current hot and difficult issues in the chemical fiber and silk industry, and to explore new ideas for their next development.

Duan Xiaoping, President of the China Chemical Fiber Industry Association and Yang Yongyuan, President of the China Silk Association, were invited to discuss the development of their respective industries from the perspective of industry leaders.

　　 Awakening and motivation in the survival of chemical fiber

Duan Xiaoping, President of China Chemical Fiber Industry Association

In the past 2014, the phrase "new normal" is more popular in China's economy and industries.

The global economic downturn since 2008 has lasted for 6 years. China's GDP growth rate almost maintained its two digit growth rate over the past 30 years from 1975 to 2008, but from 2008 to 2014, the digit growth rate has lasted for 6 years.

In 2015, China's economy is still facing a relatively downward pressure. The new government has a quality and effective development strategy, which means that we will basically say goodbye to the high speed of about 10% years that we have been accustomed to for over 30 years, and basically say goodbye to traditional extensive, unbalanced and unsustainable growth mode. This is the new normal we must face.

In the past 6 years, China's chemical fiber industry, which is accustomed to the scale of "myth", is facing many difficulties as well as many other industries. We may have hesitated and watched, but over time, a series of problems, such as capacity, inventory, cost, profit and so on, have become more and more clear in front of enterprises. As time goes on, survival may become more and more oral language for businesses and entrepreneurs. In the face of the new normal, we will have to make new thinking and decisions in the face of the pressure of survival.

This is indeed a great pressure. In the past few decades, Chinese chemical fiber enterprises never seem to really face and understand the real meaning of the two words "survival". But for all the famous enterprises in Europe and America, it is time to worry about survival and let them not only focus their eyes on their eyes, but also urge them to take higher quality and more advanced technology as a guarantee for their safety. Survival is not only a pressure but also a driving force for development.

We are more and more clear that the economic adjustment period will no longer be a simple replication of cyclical deceleration in the past. Instead of simply going through it, it will be able to go back to the road of rapid growth. The adjustment of survival is bound to be accompanied by the transformation of enterprises. China's chemical fiber industry will be like other industries. The most gorgeous, the most brutal, the most dramatic and the most moving transformation chapter is just beginning. The new business management mode of thinking, survival mode, business interests and social interests will become the main theme of this chapter.

In the new normal state, the future of the enterprise will survive and develop into one, to develop and transform for survival, and to complement each other because of development and transformation. If you are worried about the temporary predicament of China's chemical fiber industry today, why do you have no reason to expect the Chinese chemical fiber industry that is awakening, changing and living as the driving force?

　　 Journalist observation

Four great advantages make the development of chemical fiber industry available.

At present, the entire chemical fiber industry is still running under the weak market situation, but several events and phenomena are worth noticing.

First, the price of cotton market reform landing.

After the marketization of cotton prices, prices will be more competitive. Cotton textile industry's enthusiasm for developing blended products in the past two years may be reduced, and cotton will occupy the market space of chemical fiber. In addition, the current crude oil price is full of uncertainties. Downstream enterprises have begun to choose chemical fiber raw materials carefully and choose cotton instead. However, when cotton prices are released, the overall competitiveness of China's textile industry will be greatly improved. The chemical fiber industry will also benefit from the overall progress of the textile industry.

The two is the "super Imitation cotton project", which is checked by the Ministry of science and technology.

As the upgrading and upgrading of the polyester industry and even the entire textile industry, the technology development of super Imitation cotton synthetic fiber and its textile industrialization is of great significance. Its success has accumulated experience of innovation mode for the development of the industry. At present, more and more enterprises join the super Imitation cotton family, and the influence of super Imitation cotton on the industrial chain continues to expand. After consolidating the technological level, the market performance after super cotton imitation is worth looking forward to.

The three is the results of brand building achievements promoted by the industry.

The strategic research on the trend of China's chemical fiber has won the first prize of the "textile light" 2014 Technology Award, which indicates that the trend of chemical fiber has been valued by the entire textile industry after 3 years of research and popularization.

The most intuitive result is that more enterprises take part in brand building, and enterprises take innovation technology as backing, and product branding as the focus of marketing, and the whole industry rises more vigorously.

At present, terminals have begun to get used to the functional products with tag. Chemical fiber is not only a textile raw material, its function has become an important element of terminal products to express fashion style, its industry status has been significantly improved under the escort of technology and brand.

The four is the new situation in the market.

As the largest importer of clothing in the world, the number of garments imported from the United States last year for the first time is lower than that of imported synthetic fabrics. This releases positive signals, and the status of chemical fiber is gradually improving from the beginning of the "supporting role". From the perspective of the global market, many countries and regions have begun to focus on the cultivation of localized fiber industry.

After many years of development, China's chemical fiber industry is very mature and its global competitiveness is strongest. On the basis of this advantage, we should also pay attention to the change of global demand preferences.

On the one hand, the export tax rebate rate of chemical fiber staple has just been announced, which will contribute to the export of domestic enterprises. On the other hand, driven by multiple factors such as speeding up the internationalization of RMB and abolition of overseas project approval last year, looking abroad may become a new field of vision for the new year. How to go out of the chemical fiber enterprises to achieve capital accumulation and technology accumulation will become a new hot topic.

In short, in 2015, the chemical fiber industry may not be as good as expected, but winter always restores energy and energy. After the expansion of the scale, the chemical fiber industry is changing with the trend, and the next changes will make people look forward to it.

　　 Silk seeks breakthroughs under the "new normal"

Yang Yongyuan, President of China Silk Association

In 2014, the domestic economic growth rate shifting period, structural adjustment pains, pre policy stimulus digestion period three superimposed, new difficulties and new challenges in the industrial economy. Under the "new normal" environment of economic development, the economic growth of China's silk industry has slowed down, and the operation of the industry has undergone a great downward pressure. However, cocoon silk enterprises insist on innovation and drive industrial upgrading, and strive to resolve various contradictions, so that the silk industry has achieved steady development in the predicament.

First, the APEC summit held in Beijing in November made the concept of Chinese silk really burn up.

During the period of APEC, high quality silk products developed by Wujiang Dingsheng, Dali (Zhejiang) and other enterprises. Fabric The "new suit" made by the leaders of the world has won the world's high attention. This is the glory of the silk industry, and it also contributes to the next development of China's silk industry.

The two is to promote the promotion of high-grade silk logo through continuous and multi-dimensional promotion through the establishment of high-grade silk logo online public service platform and other measures. It can give full play to the leading and exemplary role of the logo industry for the whole industry, help enterprises expand the domestic and international market, and further enhance the core competitiveness and market influence of a number of silk leading enterprises.

Three, there has been a major breakthrough in the standardization of silk industry. In 2014, ISO International Standard Organization officially released the first international standard of silk standard ISO15625:2014 "raw silk defect dry inspection method".

This standard fills the technical gap in the field of electronic detection of raw silk in the world. It is the first original international standard for China's silk industry and even the textile industry. It has a historic milestone in accelerating the development of electronic detection technology for world raw silk, and has promoted the international discourse power of China's silk standard. Next, the China Silk Association will organize relevant departments to implement the "international standards for raw silk electronic testing methods" to promote the implementation of national standards.

At present, China's silk industry is also facing some problems and challenges. For example, the industry has entered a period of gentle development. Silk has been continuously subjected to fierce competition from cotton, chemical fiber and other fibers, and the situation of energy saving and emission reduction has become increasingly grim. Moreover, these challenges will continue to exist for some time to come.

2015 is the year of implementation of the 12th Five-Year plan, and the key year for the development of 13th Five-Year.

In the face of the new normal situation of China's economic development, the China Silk Association will strive to adapt itself to the new situation and new changes. It should focus on "adhering to the tenet of service, adhering to reform and development, persisting in investigation and research, and insisting on continuous innovation" as the starting point to improve service quality and service level. We will continue to implement and implement the spirit of the document issued by the Ministry of Commerce and other eight ministries and commissions on further promoting the healthy development of the cocoon and silk industry. We should conscientiously do a good job in compiling the "13th Five-Year" cocoon silk industry development plan, and further promote the implementation of the Ministry of Commerce's marketization of high-grade silk logo and the implementation of international standards for the detection of raw silk. We should actively explore the law of market-oriented operation of agriculture related economy, seize the national policy opportunities in a timely manner, strive to solve the main contradictions that restrict the development of the industry, guide the industry to raise the level of equipment science and technology, enhance the R & D innovation of products, promote the implementation of brand strategy, take market orientation as the direction of development, take products as the center, take culture as the foundation, and innovate and drive the transformation, upgrading and development of industries. Fundamental change.

　　 Journalist observation

Silk enterprises should make good use of multiple channels

About 60% of silk companies opened brand online stores last year in Taobao, Jingdong and other e-commerce sales platforms, and 35% of online sales exceeded 5 million yuan.

According to preliminary estimates of China Silk Association, China's silk industry in 2014 exceeded 1 billion yuan online sales, e-commerce has quietly become the development of the silk industry.