The Three Pformation And Upgrading Of "China'S Women'S Shoes City" To Create Footwear Industry Alliance

Sichuan's export shoe city in the changing trade pattern

In 2012, Chengdu's export shoes city, which was jointly built by Sichuan trust Industrial (Group) Co., Ltd. and Sichuan west shoes industrial operation Co., Ltd., was officially completed, and investment promotion was launched in a comprehensive way.

The export shoe city is located in the core area of the "China Women's shoes capital" Industrial Park in Wuhou District, Chengdu, and is strives to become another important platform for Sichuan shoe industry's commerce and development after the Wuhou direct shoe city and the Wuhou leather city.

In the 2012 year, it happened to be "China".

"The capital" was officially established in the tenth year, and is also the tenth year of the development of Sichuan footwear industry by Peng Jun, the head of the export shoe city in Sichuan.

The development of Sichuan shoe industry is facing opportunities and challenges. Peng Jun's export shoes city is also exploring new paths in the changing industrial development and business structure.

Positioning itself in the "export platform for exporting areas of origin", with export shoe factories as the main objects of service, and focus on attracting international buyers such as Europe and the United States to place orders.

The bright spot is to build an international footwear industry and foreign trade enterprise to directly connect the trade platform of the origin of women's shoes in Sichuan province.

As a comprehensive operator of footwear industry, export shoe city organized many shoe companies in Sichuan to participate in the international footwear exhibition such as Russia mosshoes and Germany GDS, and established contacts with American buyers Jim La and Italy exhibition giant Bologna exhibition group.

Peng Jun introduced: "organizing Sichuan."

Enterprises attending the international shoe exhibition not only let Sichuan shoes go out, but also invite international shoe buyers to purchase women's shoes on the spot in Chengdu, attracting more international orders.

The combination of "going out" and "bringing in".

Under such a train of thought, the export shoe city hosted the first international shoe exhibition in Chengdu in 2013, and made a further step toward the comprehensive service platform of the shoe industry chain that "radiated the whole country and affected the whole world", and was awarded the "national professional model base for foreign trade pformation and upgrading" by the Ministry of Commerce.

According to Peng Jun, in the 90s of last century, Sichuan shoes basically relied on exports, and more than 90% were sold to Russia.

But with the change of international economic situation in recent ten years,

The environment is tight, relying solely on the former border trade with Russia, many shoe companies are facing the pressure of survival.

So, on the one hand, shoe companies are turning their attention to the European and American markets. On the other hand, they are looking back to the mainland, and the footwear business structure is moving from single to diversified development.

Footwear operators including Peng Jun began to encourage Sichuan shoe companies to "walk on two legs" - the combination of export and domestic sales.

Today, the share of domestic sales of Sichuan shoes occupies 30% to 40%, and exports account for 60% to 70%. In exports, Russia still occupies 60% of its trade, and 30% comes from emerging markets such as Europe and the United States.

On this basis, Sichuan's export shoe city itself is gradually facing pformation and Upgrading -- from a single export to domestic sales, and focusing on the development of e-commerce, creating a factory alliance ordering platform.

We began to build a "four in one" operation mode of "local construction base, coastal construction window, overseas terminal building, domestic sales and plastic brand", forming a service system of "shoe factory brand retail center + Exhibition Exhibition Center + factory headquarters ordering center".

Peng Jun revealed that after the pformation and upgrading, the export shoes city will enter 400 enterprises and strive to achieve an annual order of 40 million.

Now Chengdu owns

About 2000 companies, if each shoe company occupies 100 to 300 square meters of display and order platform, will need 5 to 10 export business centers such as shoe city.

The broad prospect of Sichuan shoe industry has promoted the further development of the Industrial Park: gradually moving the production links to Chongzhou, Jintang and Lezhi, Anyue and other places. Chengdu Wuhou District "women's shoes capital of China" focuses on cultivating the functions of design, research and development, trade and logistics, stripping all links of the industrial chain in the geographical area, but focusing on each other and linking each other, and the Sichuan shoe industrial park will usher in another pformation and upgrading.

For the "women's shoes city of China", focusing on the front-end of the industry chain, the industrial level will usher in greater room for improvement.

The three pformation and upgrading of "women's shoes capital of China"

Sichuan export shoe city is a mirror of pformation and upgrading of the "women's shoes capital of China", reflecting the historical changes of industrial park for ten years or even longer.

The first period is to integrate industry resources and establish the stage of shoe industrial park.

From 1997 to 2002, the shoe industry in Sichuan moved away from the traditional concentrated washing street and Baihua Tan Park.

Chengdu's golden flower, cluster bridge and Shuang Nan become the new shoe gathering area, and begin to pform from small workshop to factory.

In July 2002, Wuhou District formally put forward the development idea of "establishing the industrial park of Wuhou shoe industry and building the brand of the western shoes capital".

Then, in August, the administrative committee of shoe industrial park in Western China was officially listed.

In September, in the two sides of the Sichuan Tibet Road and the Wuhou Avenue, the industrial park of the shoe capital, with a planned area of 5.5 square kilometers, was officially launched. The planning and construction of the industrial park is a special shoe industry cluster park which integrates the brand production base and Trade Center, training center, exhibition center, information center and R & D center, and has perfect industrial chain and complete supporting services. The industrial park is located in Wuhou District.

Peng Jun has invested in the wave of market economy. The professional market such as Wuhou direct shoe city, Wuhou leather city has been established, and BELLE shoe brands are scrambling to enter.

The second period is to get the national signboard of "Chinese women's shoes capital" and become the forefront of the national industry.

In January 2006, the "Wuhou Shoe Industrial Park" was jointly awarded the "brand of Chinese women's shoes" by the China Light Industry Federation and the China Leather Association.

As Xu Yong, honorary president of China Light Industry Federation and the China Leather Association, said, "the Chinese women's shoes capital" is a hard won gold lettered signboard, marking that the footwear industry has entered a new stage of strengthening its own brand building, changing its growth mode, promoting its two pioneering work and achieving leapfrog development.

Since the "women's shoes capital of China" was awarded to Chengdu Wuhou, the reputation of Chengdu women's shoes city has spread all over the world.

Since the beginning of this year, with the launching of the international shoe industry "west shoes moving eastward" and the domestic shoe industry's "East shoes moving west", Sichuan shoe enterprises have gradually entered the international road, and the industry is developing rapidly.

The third period is "the establishment of Wuhou capital and surrounding gardens", and the upgrading stage of the industrial platform.

Since 2006, especially in recent years, the production layout adjustment and regional integration of footwear industry have been further intensified. At the same time, due to the objective factors such as increased labor costs, tight land resources and insufficient industrial development space, some shoe manufacturers have gradually shifted their production factories from the "central city of Chinese women shoes" to Chengdu's central urban areas to areas rich in land resources and abundant labor force outside Chengdu, gradually forming a gradient and radioactive layout within the province.

At this point, the mode of "Wuhou capital and surrounding gardens" has been put into practice.

That is: Wu Houjian's R & D, exhibition and display, logistics and distribution, personnel training, trade procurement "all"; in Lezhi, Anyue and other places to build shoe industry park.

In this regard, Peng Jun explained: "Du" is the "brain", is the center, that is, the front-end R & D design and terminal trade and display platform; "garden" is the "body", is the extension of the production area and related links.

It is understood that the Sichuan export shoe city has signed a comprehensive strategic cooperation agreement with the "Anyue Park", which is built by Yu Cheng international shoe making industrial park in Anyue county.

According to the agreement, all the shoe enterprises and cooperative enterprises in Sichuan's export shoes city have pferred the production plants to the Yu Cheng international shoe making industrial park. They have promised to give preferential policies to reduce the matching fee. Half of the enterprises in the Chongqing International Footwear Industry Park have been placed in the Sichuan export shoe town headquarters to display the ordering center. They promise to give preferential treatment to reduce the rent for 2 years.

Nowadays, the "women's shoes city of China", which is undergoing the third wave of upgrading and upgrading of the footwear industry, is a topic that must be solved in order to seize the opportunity of the new industrial structure and optimize the industrial structure.