Ali Tencent Rush To Eat "Grassroots Version Of The Letter" Cake

If your mobile phone number hasn't changed for ten years, or you often donate money to support public welfare undertakings, these good records can be "cash in" for you, because in Internet Co's records, consumers like this will get a higher credit rating.

However, you should pay more attention to the little things around you.

For example, the dripping car defaults several times, the public comment has several times to make a reservation, and several fake products have been sold online.

More and more life information is recorded in personal credit archives.

In January 5th, the central bank issued the "good individual".

The notice of preparation for business has allowed 8 institutions such as La Carla, sesame credit and Tencent credit to prepare personal credit reporting work. The market for personal credit information has finally been released.

In the future, in addition to the official credit report of the central bank, everyone will have a credit report of its own grass-roots version.

Alibaba and Tencent are the first batch of access institutions, which have begun to seize this "grass root version of the letter" big cake.

Number of users entering the company

Prior to the opening of the 8 institutions, the personal credit reporting business is solely responsible for the central bank's credit reporting center.

However, the central bank's existing credit data coverage is relatively limited. At present, the central bank's personal credit information system contains 850 million people's information, of which only more than 300 million people have credit data, and the remaining 500 million do not have credit information, which is mainly student groups, individual businesses or freelancers.

But he may be an active netizen.

There are many behavior tracks. He may have ordered meals through the Internet, hit a car and so on.

Internet Co forecasts its risk performance and credit value through massive data mining and analysis technology. On the Internet, these people may be three-dimensional and can draw their credit identity cards.

The information from the Internet is all embracing. On the Internet, human behavior can be recorded for 24 hours.

Such as sesame credit integration online banking, e-commerce, social networking, recruitment, matchmaking, provident fund social security, pportation and other aspects of data, more content.

When you drop a taxi, you break several times, you have several times in the public comment, and several fake products are sold on the Internet.

Information has been recorded on the Internet.

The central bank's credit information is basically from the financial institutions, the main contents are personal identity information, bank credit records, overdue records, and so on.

The sesame credit under the ant's golden dress is one of the 8 enterprises that have been selected. With the help of Alipay, Taobao, ant micro loan and other partners, it has integrated the data of more than 300 million real names, about 37000000 small and medium-sized micro enterprises.

Tencent's credit rating has 800 million QQ accounts, more than 500 million of WeChat accounts, more than 300 million of the payment users, and a large number of users such as QQ space, Tencent network, QQ mailbox, micro-blog and so on.

Sun Taoran, chairman of the first list, said: "the central bank is doing the basic work of our credit investigation, and we are doing diversified services and applications.

Now that the central bank has asked us to make preparations, we can make some deeper investment and do some systematic and systematic construction.

For ordinary users, the credit rating can be multi-dimensional after the opening of personal credit to the market. There are official reports issued by the central bank, and a grass-roots report issued by Tencent and sesame, which may have more choices for individual customers.

Ms. Lee is worried about mortgage loans recently.

In 2012, she had missed the credit card repayment day because of going abroad, which led to the overdue repayment of her credit card.

"The bank said that my credit history was not good enough to allow banks to lend."

Ms. Li said.

Many consumers have encountered such a situation. When a bank applies for a loan, when applying for a credit card, it needs a personal credit report. The report issued by the central bank's credit reporting center even has the "power of life and death".

In the future, besides the central bank's official credit reporting, the "grassroots version" credit report of market oriented personal credit agencies will become a powerful complement.

For example, sesame credit system includes sesame seed, sesame certification, risk list library, sesame credit report, sesame grading and a series of credit products.

However, insiders pointed out that the central bank's credit reporting is still the most authoritative. The recognition and acceptance of the grass root version of the report is a question.

For example, some netizens used to ask Alipay to provide personal assets certificates for the purpose of obtaining visas, but embassies basically only recognized the assets of banks.

Regardless of the degree of adoption of credit rating, the application of credit is indeed a huge market. There are many assumptions and researches on Sesame credit in the living sector.

If there is no deposit service, sesame credit can provide credit records for renting service companies. People with high credit scores can be exempt from deposit. For example, the application of dating websites, through credit data, can see how the character is, how the credit is, and how to prevent "fraudulent marriage".

Many people are worried when they rent a house. As a tenant, they worry that the landlord is a liar. As landlord, they are afraid that the tenant is a bad person. Is there an evaluation system to see how the person is?

These are the places where future grassroots version credit can be applied.

Expected to reduce the P2P high credit cost

Releasing the personal credit information system also brings the gospel to the P2P platform.

Because the credit reporting system is still very fragile, the central bank's credit data is not open to the P2P platform, and credit audit has become a huge problem for many domestic P2P platforms.

"The future private credit association will become an effective complement to the national credit information system, and it can further reduce the credit cost of P2P under the line, and help the P2P platform to accelerate the loan approval."

Jinxin net CEO Dan Fang said.

An Dan Fang said that in the review of borrowers, the information collected by the P2P platform should include not only basic data such as occupation, income, address, loan, credit card, etc., but also records of consumer information and personalities in social interaction, such as whether there have been any escape tickets, whether there are cases at the bottom, whether there have been any tax evasion, gambling and other bad hobbies, so as to judge whether the borrower has repayment ability and repayment desire.

And there is no credit information sharing mechanism among platforms. Most of the credit audit of borrowers rely on the platform's own audit techniques and strategies.

Lin Enmin, CEO, introduces that after the reference of the central bank's credit report, most P2P platforms will send investigators to investigate the real information of the borrowers. However, the mastery and use of this information are on the platform, resulting in a great waste of resources.

Most of the P2P companies under strict wind control need to pay a higher cost of offline credit reporting. If the credit is on line, the cost of each borrower's credit data will probably range from 100 yuan to 200 yuan.

The credit files between platforms can not be opened, so the repeated credit is often seen in the industry, which greatly increases the risk of default.

If the personal credit business in the future can develop rapidly, some steps of offline credit collection can be omitted, and the cost of credit investigation under the line will be further reduced.

Dan said.

If private credit agencies can circulate large amounts of data, they can not only optimize the allocation of resources, but also save social costs, and enable the credit data to produce the value of real gold and silver.

Sun Taoran said that a good credit system will make everyone feel more relaxed.

"For example, the original loan needs to be secured or mortgaged, but if there is a credit system, there can be no mortgage, no guarantee, and loan.

If credit is good, interest on loans may be relatively low. "

Sun Taoran said.

Extension

How to solve the problem of data sharing and privacy protection?

Although personal credit has taken a step in the market, Internet credit will greatly enrich the traditional credit data, but can these new competitors stir the market? A perfect personal credit system still faces many difficulties, for example, it is difficult to form a unified data standard for the industry to share, such as whether it can truly reflect credit, such as how personal privacy is protected.

These have made the grassroots version of the credit system still look "beautiful".

1. the model of lack of credit data is not necessarily accurate.

"Does the opening of personal credit market mean that it can access the central bank's credit reporting system?" the central bank has just released the news of the personal credit market, and many people in the industry have asked the same question.

CEO Lin Enmin pointed out that there is still a long way to go before we can really establish the credit reporting system in the Internet age.

Next, the agencies that are allowed to engage in personal credit business have to interface with the central bank and adjust data, which are huge and complicated.

Different standards are also a reality that can not be shared.

Kim Dan CEO, an Dan Fang, said that the data of banks and other institutions are similar in terms of standards, formats and definitions, but the paction data of non-governmental organizations are different. The definition of data is different, business practices are different, and credit standards are different. It is difficult to form a unified data standard for Industry sharing.

The most important thing is that "there is competition among these institutions that do credit checking at present. Data is the core asset of every enterprise. No organization is willing to sell data to competitors, and it is not very realistic to share information and data."

Dan said.

In fact, although Tencent has many data on user behavior, such as credit reporting and sesame credit, the relationship between these data and individual lending behavior is not large, so the model established by it is not necessarily accurate and can hardly be quoted by mainstream financial institutions.

Tencent credit and sesame credit are currently used to deduce and predict future anticipated risks from a person's past credit records.

Zhang Jun, CEO, said that the core of the real decision of personal credit is the past credit history. When he has the record of borrowing money to repay the money, he can predict his next overdue situation.

In the paging credit risk control model, the user's social data accounts for only about 8% to 9% of the weight, and the user's repayment records and repayment behavior account for 50% to 60% of the weight.

Just in this respect, Alibaba and Tencent are relatively lacking, especially Tencent, almost no involvement in credit business, no repayment data, its model will not be so accurate.

P2P platform point melting network CEO Guo Yuhang see