Burberry Sales Crisis In Hongkong In The Three Quarter

As of December 31, 2014,

Group PLC (BRBY.L) bobury retail revenue rose 15% to 604 million pounds, much higher than the market forecast of 579 million pounds, according to the actual exchange rate increased by 14%.

The group said that the festival advertisement featuring David Beckham and Victoria Beckham couple's second child Romeo Beckham has promoted the sale of classic windbreaker and cashmere scarf, and the same cloak has been warmly welcomed.

Same store sales to achieve 8% growth, better.

7%, but in the first half of the year, the figure was 10%, indicating a sustained slowdown.

America and EMEIA (Europe, the Middle East, India and Africa) all have double-digit gains; Asia suffers.

The impact of social instability only recorded a low digit growth rate, significantly slower than the double-digit growth rate in the first half, but both mainland China and South Korea showed strong performances in the region.

During the three quarter, the group opened a flagship store in Rodeo Drive, Beverly Hills, Losangeles, and the first Asian cosmetics specialist store landed in Seoul, South Korea.

Burberry Group PLC (BRBY.L) Boboli released its interim results in November last year. It was expected that the adverse floating and difficult external environment of the exchange rate would create pressure on the retail and wholesale gross profit margins of the whole year. However, the group said in yesterday's earnings report that the exchange rate pressure has been lifted, and the factors affecting the gross margins now become the slowdown in Hongkong's sales and the change in the regional product mix.

The group maintained revenue expectations for wholesale and authorized channels (respectively, the decline in median figures and last year's level), while the new sales area of retail channels contributed 5% to growth.

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The concept of brand is a bit chaotic.

Stay true (true self), Go forth (forward W+K), Live in Levi (s), Levi's's update on several brands of core Manifesto in a few years is clearly not a wise move, and is not conducive to the brand image of brand in the minds of users.

Products and channels are also confused.

The cheap series Levi 's trauss Signature, which was launched in 2003, has attracted customers' complaints, selling in WAL-MART, Kmart and other large stores, bringing sales growth, but it has pulled down the brand image.

In 2010, the half price dENiZen (tannin) sub brand was introduced. After two years, it was cut off the continuous loss of Asian business and pferred it to the US middle and low end market.

The user is in a mess.

"Business week" once commented: "the two groups of people who chase fashion and favor low prices are all lost by Levi's."

A survey by BrandIndex, a brand consultancy, found that in the US market, consumers between 18 and 34 years old have a declining desire for Levi 's.

Consumers over the age of 50 have become their biggest buyers.

Competition always makes trouble.

Latecomers always take the lead off guard.

In addition to the curious Lee, sexy CK, or the wild Cowboy brand competition such as wild Diesec, almost all fast fashion brands such as Uniqla, H&M, ZARA and so on will launch the cowboy series, and the price will be around 300 yuan, forming a great pressure on Levi s.

In addition, aspire to become the representative of the new cowboy dress of China's first Cowboy brand -- JASONWOOD brand strategic planning techniques mature, publicize the "Insist on mine" (insist on my) brand declaration, focus on design and innovation, more "paste" the shape of Chinese young people, and rely on channel expansion under the condition of not much marketing communication, more and more popular among young people.