Formulating The Strategy Of Network Marketing
The development of Electronic Commerce on the Internet requires a variety of essential conditions.
Depending on the nature of the commodity, business regulations and different marketing purposes, the conditions that must be considered in online trade can be classified into five parts:
1. device: the pmission of business information on the network, the related equipment is indispensable.
For example, devices that are mainly used to save, process and pmit messages.
Efficient computers, high-speed pmission lines and equipment maintainers cost a lot of money.
Enterprises can set up their own websites, or to the network.
Service enterprises
The main consideration of renting equipment is the amount of data processing and frequency of use.
Two
content
It is a great learning to let readers see what the content is.
First of all, we should analyze the structure and reading habits of the network family, and consider the characteristics of the network media, such as the features of the layout design, the beauty and the balance of the pmission speed.
Many websites can attract curious readers when they first set up, but gradually they are not interested. The main reason is that content affects the speed of pmission.
3. exposure rate: in the network classification station, you can see a lot of corporate websites.
address
But few people are willing to spend time exploring it.
Because it takes time to get on the Internet. These enterprises are clearly classified as "advertising" or "company profiles". Of course, few people are interested in reading.
Landing at the various classification stations is only a basic job, and advertising on a network with multiple users is the prerequisite for achieving the effectiveness of Internet marketing. LOGO
4. interactive space: some enterprises are also good at online content and advertising, but it is still difficult to resonate. Why? Because there is no room for interaction with readers. This is an indescribable concept.
For example, basically, the process of Internet access begins with uncertainty. It's like watching TV with a remote control and switching between different channels. It's always exhausting to find a station that you like and can stay.
The design of network marketing.
It is to combine themselves with such a station, that is, to combine the product with the customers, rather than to make themselves only a glimpse of the icon in the channel jump process.
5. marketing mix: different media have different characteristics and functions; network marketing can not completely replace the traditional TV or print media.
The truly successful internet marketing is to make good use of the amazing effect of the combination of the new media and traditional media.
Let the oppression of marketing remain on TV, let newspaper advertisements continue to maintain high exposure advantages, print beautiful product images in magazines, and make full use of Internet media to fill the loopholes in marketing for years, and establish a truly intimate and friend like interaction with consumers.
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