How Does Zhang Jindong Simplify Management?

Zhang Jindong's speech showed the pformation after Suning pformation.

The more profound reading ability brought about by the changing competitive environment has also released the determination of Suning to speed up internal pformation and make the organizational structure more Internet oriented.

At the beginning of 2015, Zhang Jindong made an important speech at the internal work conference.

In this speech, he clearly expressed his judgement on the changes brought about by the mobile Internet.

One is extremely fast, one step away from each other; the two is the personalized user demand like a vast ocean; the three is out of control, the boundless effect leads to a large number of cross-border, business rules and order into a new chaotic state.

I believe this is also Su Ning's active pformation and embracing the Internet since Suning's personal experience, some even painful.

It is based on this judgment that Zhang Jindong put forward his idea of dealing with complex management with minimalism, which is conveying a message with Ma Huateng's "self revolutionary internal competition" and Zhang Ruimin's "dismantled Haier". In the face of the impact of the Internet, giant enterprises must complete organizational evolution.

And the thinking of the three is going all the same. Building the flat organization of many special forces is the only way to meet the impact of the mobile Internet.

More and more Big Macs will form the organizational structure of "big platform + small team", which should be compressed longitudinally, so as to flatten the organization, integrate horizontally, and form a team oriented way of working.

In the past, we talked about the pformation of giant enterprises, which means elephants can dance.

Or an elephant to face the rapidly changing market, think this elephant can accurately move freely, long sleeve dance.

But now the cruel reality is that an elephant has to rely on self upgrading and evolution, which is very difficult.

Kodak, NOKIA...

Bones are numerous.

The simple extension and upgrading of the existing pattern is no longer the rule of this era.

What is needed now is not an elephant, but a legion of wolves - wolves tactics, which are generally mastered, but let go wild.

A lot of wolves, attacking more and more, contend with themselves and compete with their products outside. Their thinking patterns are different, and diversity brings forth new ideas.

Suning is the same.

The Internet, finance, red kids, full seats, PPTV, logistics base, the composition of Suning matrix is distinct, their growth logic and profit mode are different.

In this speech, Zhang Jindong clearly pointed out that Suning's organizational structure needs to be more Internet oriented, so as to create a flexible and agile self-organizing system.

What challenges should Suning face if we want to achieve the management objectives put forward by Zhang?

One is the ability of each combat team to truly fight alone.

The giant enterprises in the mobile Internet era do need to be small enough to get rid of the whole set and fight alone.

According to the business blocks, no longer act in a uniform manner, respect the logic of growth in their respective fields, and solve problems alone.

Suning's growth path determines that it was a highly centralized enterprise in the past.

Cadres with a team have strong executive power, but they will have more reliance on decision making.

After full decentralization, we must face greater pressure and greater challenges.

Suning in 2014, the pace of organizational change has increased, the business unit is small, so that the Department to face the market.

But the intensity should also be increased. All departments should further corporatization, and become a truly small and specialized business unit, facing the market competition with a professional team.

This time, Zhang talked about the ultimate responsibility.

In the final analysis, this is also a human problem. After the organization is interconnected, it is the Internet of leading cadres at all levels.

In 2015, Suning had to face the self evolution ability of empowered cadres at various levels and how to go to the stage to dance alone.

The two is how to deal with complexity simply.

Zhang Jindong mentioned the minimalist management. In fact, this is also the extremely complex and extremely chaotic external environment that the Internet brings to us.

The reason why Kevin Kelly's runaway book has made many entrepreneurs come to the top is that they used to be a god of omniscience and omnipotence. Everything is in control.

But in the era of Internet, the more we want to control, the weaker we are; the more we want to control and organize, the more mechanical and out of control era is. We really need to deal with complexity simply. We need an enterprise's DNA and organization mode to have the ability of independent evolution, self growth, self repair, self purification.

The external environment is chaotic and out of control. The minimalist management within the enterprise will bring diversity to the organization, so as to cope with the external complexity.

The three is how to achieve harmony and diversity and internal linkage.

The speech has already expressed the determination to make the internal organization "harmonious but different". After the organizational structure became more flat, Suning from the dancing elephants to the wolves dancing together, the professional director of the "wolves" became clearer and more and more differentiated, and the internal cross-border cooperation was also very important.

There may be some competition among different project teams, but more should be coordinated action to respond to the needs of customers.