Where Does The Product Export Its Trademark To?

In the process of "going out", the awareness of trademark protection of Quanzhou's private enterprises has improved significantly. According to the latest data released by Quanzhou's commerce and Industry Department, in 2014, the number of New Madrid international trademark registrations in Quanzhou increased by 125, an increase of 21.9% over the same period last year. By the end of 2014, various enterprises in Quanzhou had completed 695 international registration of Madrid trademarks, accounting for 48% of the total, accounting for 3.6% of the total, ranking third in the national level cities.

Madrid trademark international registration is a trademark registration between the member states of Madrid (or "contracting parties") under the Madrid Agreement on the international registration of trademarks (hereinafter referred to as the agreement) or the protocol relating to the Madrid Agreement on the international registration of trademarks. Members of domestic enterprises only need to register the Madrid trademark, and they can obtain trademark intellectual property protection in their choice and other members in a single time.

　　 Quanzhou It is the center of private economy in our province. In the late 90s of last century, especially since the beginning of this century, a large number of springs enterprise brand awareness has been rising, and has completed the initial stage of brand creation in China. However, in recent years, in the process of implementing the "going global" strategy, some of the enterprises lack knowledge of the international common rules. They have little knowledge of the Madrid Agreement on international registration of trademarks, and have frequently encountered the rush of individual or market players in the selling countries.

Faced with this situation, Quanzhou is speeding up. policy Guidance. In June 2013, Quanzhou formulated the guiding plan for the internationalization of trademark brands, and implemented a reward policy for Madrid trademark international registration enterprises. trademark Enterprises newly registered through Madrid trademark registration shall be rewarded by 80% of each trademark registration fee. According to the agreement, the application for trademark international registration shall be awarded a reward of 2000 yuan for each country's registration.

In the past few years, Quanzhou Aaron group, a large exporter of electric fireplace products, has suffered heavy costs in the process of developing Southeast Asian and African markets. In the beginning of last year, with the assistance of Quanzhou's industry and Commerce Department, Aaron group obtained the trademark protection of more than 20 member countries quickly through the registration of Madrid trademark.

"After completing the international registration of Madrid trademark, we expanded our overseas market without being concerned about the infringement, and made a more solid step." Chen Fanglin, chairman of Aaron group, told reporters.

In February last year, the Quanzhou municipal government signed a memorandum of understanding on the work of supporting the international registration of enterprise trademarks in Quanzhou with the Trademark Office of the State Administration for Industry and commerce. It also provided higher level policy support to Quanzhou enterprises from supporting the international registration of trademarks, supporting the acquisition of international brands, and applying for the Madrid international registration application.

In the wake of the policy, the enthusiasm of Quanzhou's trademark registration is significantly enhanced, and the concept of "where the product is exported and where the trademark is registered first" is increasingly recognized and promoted. According to statistics, at present, nearly 400 foreign trade enterprises in Quanzhou have applied for international registration of Madrid trademark, accounting for 25% of the total number of such enterprises.