China'S Exhibition Market Affects The Sensitive Nerves Of The Global Exhibition Giant.

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The Eleventh China International Conference on exhibition and Economic Cooperation (CEFCO 2015) has attracted the attention of the world's exhibition giants.

At the opening ceremony of the China International Conference on exhibition economy, Wang Jinzhen, vice president of China Council for promoting trade, pointed out that China's exhibition market has been increasingly concerned by the world's exhibition industry. With the accelerated pformation of China's economy, the two-way demand of the international market and the Chinese market will accelerate the "eastward shift" of the world exhibition industry.

The report of 2014 is released.

As the world's third largest exhibition professional forum, "China Exhibition economic development report 2014" released annually during the China Convention and Exhibition International Economic Cooperation Forum (hereinafter referred to as the "report") has become a "main course" expected by Chinese and foreign exhibition industry.

It can be said that each year's report shows different changes in the market structure of China's exhibition.

Under the new normal, the release of the 2014 annual report will be more related to the planning and market layout of exhibition enterprises.

According to the report, the total volume of China's exhibition market continued to rise in recent years in 2014, but the annual increment of over 10% in previous years has slowed down.

According to incomplete statistics, 2423 economic and trade exhibitions were held in 2014, an increase of about 18.02% over 2012, an increase of 4.2% over 2013. The total area of exhibition is about 71 million 100 thousand square meters, an increase of 17.97% over 2012, and an increase of 2.6% over 2013.

While the growth rate is slowing down, China's exhibition market is undergoing regional adjustment.

According to statistics, a total of 15 provinces, autonomous regions and municipalities directly under the central government achieved a positive growth in the number of exhibitions in 2014, and the number of exhibitions in 11 provinces, autonomous regions and municipalities directly under the central government decreased.

The growth area shows a trend of differentiation, making the gap between the eastern and central and Western exhibition markets gradually narrowing.

At the same time, the overall scale of outreach in 2014 increased steadily, and the main indicators increased further. Western Europe and North America remained the largest target market for overseas exhibitions.

The report points out that the level of exhibition industry in China is becoming more specialized, the process of branding is accelerating, and the construction of venues is in the ascendant.

In 2015, China's exhibition industry will be optimized and integrated while maintaining low growth.

The exhibition industry in the central and western regions will receive more attention and greater room for development, and the proportion of new industries and high value-added industries will be further enhanced.

The current international forum on China's Convention and exhibition economy focuses on the development of China's Convention and exhibition industry under the new normal economic situation, seeking new growth points and driving forces.

In response to the new normal market environment that the exhibition industry is concerned about, Wang Jinzhen made three suggestions:

First, we should try our best to promote reform and innovation, break down barriers to binding innovation, follow market rules, improve management mechanisms, speed up the process of informatization, stimulate the vitality and creativity of market players, and explore new roads and new models suitable for their own development.

Two, we should actively optimize the development environment, speed up the formulation and promotion of exhibition industry standards, increase the protection of intellectual property rights, build an industry credit system, enhance the level of public services, and lead and promote the development of China's Convention and exhibition industry in a professional and standardized way.

The three is to constantly enlarge the function of exhibition. We should make exhibition activities a platform for publicizing the image of the country and region, deepen the platform for economic and technological cooperation, promote an open platform for foreign trade and investment, and promote a platform for interconnection. We should give full play to the various functions and radiation effects of the exhibition activities so as to better serve the overall situation of national economy and social development.

Wang Jinzhen stressed that since its founding, China Convention and exhibition economy international cooperation forum, adhering to the tenet of "open, cooperative and win-win", is committed to building a high-end platform for the extensive exchanges and cooperation between Chinese and foreign exhibition industry, government and non-governmental organizations, promoting the information communication, cultural exchange and economic cooperation in the industry, and promoting the legal, professional, market-oriented and internationalized development of China's exhibition industry.

Lv Jijian, deputy director of the Ministry of Commerce, trade and business services, attended the opening ceremony and said that after years of cultivation, the International Conference on China's Convention and exhibition economy has established an important platform for the exchanges between Chinese and foreign exhibition industry.

In addition, participants in the "mobile Internet and big data application" lecture learned that China's conference and Exhibition mobile internet terminal service level has been ahead of Europe and the United States, which is a strong proof of China's Convention and exhibition industry's use of Internet technology progress.

In 2014, the largest venues were completed in Shanghai and the listing of private exhibition enterprises, triggering a new round of market competition.

The two sessions of the International Forum on China's Convention and Exhibition Economy: "listing, listing, the way of financing for exhibition enterprises", "Party A Party B - dialogue between exhibitors and organizers" has become a "battleground" between Chinese and foreign counterparts.

In the previous sub session, the capital operation of China's Convention and exhibition enterprises triggered a controversy: some people in the industry believe that the exhibition enterprises are small in size and have a single product and are at a disadvantage in the capital market.

Li Qiong, chairman of the Dalian North International Exhibition Limited by Share Ltd (hereinafter referred to as the North exhibition), introduced the changes in the enterprises after the listing, saying that there will be an active period for the new three board financing in 2015.

Both sides of the dispute threw a "no solution" problem to the exhibition industry.

For a long time, the sponsor and exhibitors are called the interdependence between Party A and Party B, but there are too many "enmity and hatred" between them.

Among them, the exhibitors as Party A always expect to give more support to Party B's organizers during the exhibition.

In response, Xu Feng, deputy host General of the second National Conference Center, deputy general manager of the National Conference Center, actively mobilized Chinese and foreign guests to participate in the discussion. They gave different answers.

Among them, Zhao Weiping, general manager of Beijing Office of Frankfurt Exhibition (Shanghai) Co., Ltd., according to the different national conditions, Party B needs to change its sense of service.

The two day "CEFCO 2015" banquet has been dispersed, but the topic of China's exhibition industry is still continuing.

So the Chinese and foreign giants gathered at the CEFCO meeting held in Yinchuan, Ningxia in 2016.

Next year, what will happen to China's Convention and exhibition market? We will wait and see.