Chengdu Aims At International Influence And Replaces China's Famous Exhibition City
Yesterday, reporters learned from the Chengdu Expo Bureau, in 2014, Chengdu held 530 major exhibitions throughout the year. Among them, there were 214 exhibitions, an increase of 26.6% over the same period, and 113 International Forum 113, an increase of 7.6% over the same period last year. Exhibition area of 3 million 250 thousand square meters, an increase of 8% over the same period; international exhibition area of 1 million 739 thousand square meters, an increase of 16% over the same period last year. Direct income of 6 billion 950 million yuan, an increase of 14.9% over the same period; comprehensive income of 58 billion 380 million yuan, the growth of 14.5% over the same period last year. In 2014, Chengdu's Convention and exhibition industry increased its value added to over 31 billion yuan. It is expected to account for over 3% of the total GDP in the city, accounting for about 6% of the total value added of the city's service industry.
In August 2014, Chengdu won the "2013-2014 annual exhibition of Chinese cities and mice" award at the China International Convention and Exhibition Cultural Festival, which is the largest and most influential exhibition industry in China. A series of international exhibitions and conferences such as fortune forum, Chinese business conference and so on have been selected in Chengdu. Chengdu exhibition industry is highly concerned by the exhibition industry at home and abroad. What makes Chengdu's Convention and exhibition industry stand out in the Midwest of China? How can Chengdu's exhibition take advantage of the new normal and new opportunities?
A
Look at the world
Landing in the Midwest international exhibition is the first choice in Chengdu.
In the process of International Convention and exhibition activities turning to the western part of China, a number of major international exhibition projects have successively settled in Chengdu. Chengdu has become the first choice for famous foreign and domestic exhibitors to enter the Midwest besides Beijing, Shanghai, Guangzhou and other eastern coastal cities. This trend is particularly evident in 2014.
On April 23, 2014 -25, China International Western Hardware Exhibition debuted. It is one of the five largest exhibition companies in the world, and the second Cologne exhibition in Germany after the world-famous China International Hardware Exhibition held in Shanghai.
On the 11-14 day of November 2014, the summit of global sustainable transport development - the twelfth Michelin Biden challenge competition was held in Chengdu. The challenge was held two times in 2004 and 2007 in Shanghai. This is the third time to visit China. Chengdu has become the first western city in China to host the event.
In fact, the speed of international exhibitions in Chengdu is accelerating. The twenty-second world route development conference will be held in Rong in September 2016. The world's largest and most influential World Conference on civil aviation was held in 2015 at the World Airport City Conference (Asia Pacific) in Chengdu. After becoming Beijing, Chengdu has become the second city in China to win the two aviation carriers' "Gemini".
Three advantages boost Chengdu Convention and Exhibition Internationalization
Why did the international event take place in the "first show" in Western China? Why did it choose Chengdu frequently? Wan Nengyi, President of Michelin (China) Investment Co., said that in June 2013, he went to Chengdu to attend the Fortune Global Forum. The Sichuan provincial government and the Chengdu municipal government gave high support to such a global activity. He also witnessed the ability of Chengdu to host such a high standard global event.
The industry generally believes that Chengdu, which is striving to build the western economic growth pole and build a modern international metropolis, has comparative advantages in terms of market radiation capability, aviation conditions, exhibition environment, tourism resources and city charm.
"With the further development of the western development policy, the international exhibition has opened up the western market, and the exhibition has significantly increased the endogenous demand for brand export to the West. At the same time, Chengdu has provided strong support for the development of the International Convention and exhibition industry in terms of the construction of the Airport, the 72 hour transit visa free, the entry of international enterprises, and the establishment of the consulate." City Expo Bureau official said.
B
Strengthening support
Building international conference destinations
On the 14-15 th of January, the 2015 high-end academic conference development forum and Exhibition Fair jointly sponsored by China International Science and Technology Conference Center and National Conference Center were held at the Beijing National Conference Center. Chengdu Expo Bureau held the China International Science and Technology Conference Center and signed the 2015 cooperation framework agreement. The two sides agreed to continue to strengthen the bidding mechanism, effectively and effectively carry out the bidding of international conferences, and strive for more famous international academic conferences to settle in Chengdu, and make Chengdu a destination city for international conferences.
The China International Science and Technology Conference Center is a non-profit organization under the leadership of the China Association for science and technology, which serves the international scientific and Technological Conference and international scientific and technological exchange activities in China. Chengdu will have more opportunities to attract various types of international academic conferences, training courses, technology exchange visits and technology exhibitions.
Signing a series of memorandum of international cooperation
Deepening international cooperation in mice and exhibition industry is the direction of Chengdu's MICE industry. The signing of a series of memorandum of strategic cooperation has set up a bridge for communication between Chengdu and international high-quality exhibition resources. Through high-level regular meeting mechanism, opinion exchange mechanism and long-term working mechanism, we jointly explore exhibition projects that meet Chengdu's industry characteristics and resource advantages, and promote more international exhibition projects to Chengdu.
In January last year, the Chengdu Expo Bureau officially became a member of the international exhibition and project Association (IAEE). It was also the first member unit in China to join IAEE under the name of convention and Exhibition authority. In April last year, the Chengdu Expo Bureau signed a memorandum of understanding on strategic cooperation with greater China, the world's leading exhibition organizer, reed exhibition group. It became a strategic cooperation memorandum after Shanghai.
More than a month later, the Chengdu Expo Bureau signed a memorandum of understanding on strategic cooperation with the world's second largest exhibition company, Britain's Bowen group. In July 25th, the Chengdu Expo Bureau signed a memorandum of understanding with Italy Rome International Conference and Exhibition Co., Ltd.
promote Exhibition Standardized management
In January last year, China Exhibition Economy Research Association, Chengdu Expo Bureau, Chengdu University and the "conference" magazine and other units jointly launched the Chengdu Convention and Exhibition economic development research institute, and officially listed in Chengdu University, which will provide intellectual support for the development of Chengdu Convention and exhibition industry. This is the first exhibition research organization jointly organized by national industry associations, government departments, colleges and media in the National Central City, to promote the specialization and internationalization of Chengdu Convention and exhibition, and to promote integration of production, learning and research.
In November last year, the regional standards of Chengdu exhibition and exhibition enterprises were promulgated and implemented, and the first local convention and exhibition industry standard compiled by Chengdu Expo Bureau officially entered the implementation stage. Chengdu has become the second local standard of the first exhibition industry in the central and western cities of China. The Chengdu exhibition and exhibition engineering enterprises will accept the qualification rating, and the Chengdu Convention and exhibition industry will enter the benign development track of institutionalization and standardization.
C
Adapting to the new normal
Promoting quality and efficiency of MICE economy
New normal, new starting point and new journey. In the new year, Chengdu The development blueprint of mice is exciting. The director general of the Chengdu Expo Bureau said that the city Expo Bureau (CCPIT) will study and implement the work in accordance with the spirit of the municipal economic work conference, closely around the new requirements of the "new normal, trillions and re starts", and adhere to the "reform and innovation, transformation and upgrading" to adapt to the new normal, seize opportunities, innovate and strive to improve the quality and economic benefits of the exhibition economy, so as to play a major role in Chengdu's role as "the first city in the province" and strive to make greater contributions to the western economic core growth pole.
"The exhibition project must be transformed from quantity increase to qualitative change, so as to improve the quality and efficiency of the development of Chengdu Convention and exhibition economy." Chengdu City Expo Bureau official said that in promoting the quality and efficiency of exhibition economy, we must first do well in industrial upgrading. This year, we will carefully manage the major exhibitions such as the 2015 World Airport City Conference and the national sugar and wine trade fair.
Chengdu Expo Bureau is further improving the linkage mechanism of exhibition bidding, and will attract attention from various channels. "Only by grasping the exhibition and promoting the international marketing, relying on the city's characteristics and advantageous industries, vigorously publicizing Chengdu's good city image and superior exhibition environment, can we promote the development of Chengdu's export-oriented economy."
At the same time, Chengdu's "one main, multiple, multi library" venues system is steadily advancing, and the first phase of Western China Expo City is expected to be completed and put into operation in 2016. The districts, cities and counties of Chengdu are also optimizing layout, upgrading, building and expanding a number of exhibition facilities and exhibition projects. This will undoubtedly further enhance the attractiveness of various exhibition activities.
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