Clothing Stores Are Always The Most Common Scenery: Small Businesses Make New Stores New.

After graduating from college, Liu Fang worked for a well-known large company.

Although she has a highly paid and stable job, she always hopes to be able to embark on the path of successful entrepreneurship.

Because Liu Fang, a relative in charge of a garment factory in Guangdong, quit his job and began to concentrate on his own business.

In August 2011, she invested one hundred thousand yuan in a golden section of the provincial capital, rented a 100 square meter facade, and sold hundreds of women's clothing from the clothing factories of relatives to start business.

With the opening of business, Liu Fang's eye for women's clothing attracted a lot of people's attention. After a month's opening, the turnover was over ten thousand yuan.

However, less than half a year's operation, the same women's clothing sold two or three pieces, no longer sold, clothing stores have a large backlog, and even after a week can not sell a few clothes, not as good as the sale of more than a dozen square meters of small shops.

"My clothing is too popular because sales are hard to guarantee and the profit level is very low," he said.

After looking for reasons in many ways, Liu Fang found that there are more individual shops at present, and the profit margins are much higher than those of ordinary clothes that rely on quantity to win.

Liu Fang realized that she had to understand the trend of clothing personalization and find a selling point that could be done.

In order to make an article on clothing personalization, she signed up for a sewing training class, subscribing to various fashion magazines, seeking personality selling points.

Liu Fang, who was not easy to concede, soon found that the demand for custom clothes began to warm up and the profits were very high.

After a random market survey in downtown area, more than 60 of the 100 women said they had the right cheongsam to buy it, which made her determined to start with the custom cheongsam.

After a few months, Liu Fang came from his relatives.

In the factory, a garment designer seconded a clothing store to a custom shop.

Because the designer she invited was really level, several married young people wore the cheongsam made in her shop.

With the help of this opportunity, she quickly contacted the wedding company to cooperate, and succeeded in signing a cooperation agreement with more than ten wedding companies by leasing and selling in parallel. Each cooperation could bring her a profit of 1000-2000 yuan.

"Customers are more acceptable than 2000 yuan. The custom of 10000 yuan is because of good fabrics and imports, but such customers do not exceed 10 a year."

Liu Fang told reporters that the cheongsam custom is also priced at the middle price of 2000 yuan.

Besides the cheongsam and the cheongsam

Nowadays, Liu Fang's business has also been customized to suit and customize daily clothes. "Choosing a Western-style clothes is custom-made, or they are thin or fat. It is generally difficult to get a good fitting garment in the market."

However, Liu Fang said she looked at the market outlook for high-end customization, "along with it."

With the development, the level of consumers will be higher and higher, and the demand in this field will be bigger and bigger. "

In the era of personalized products, we only have to seize the pain point of consumption and win the battle.

To achieve individuation, we need to subdivide the target market, divide the masses into small groups, and extract the direction of demand with high profits, strong consumption ability and trend. We can personalize selling points through customized services, products DIY, etc.

Liu Fang analysis shows that customers in the market of custom-made clothing are sensitive, and this group is willing to pay for a high priced product that meets their inner feelings and appeals to emotional appeals.

And in product positioning, pay more attention to tactile experience.