The Story Of 80 Female College Students' Clothing Leasing

Some people will think that if they want to buy clothes, they will buy them. Why do they have to rent them? In fact, some clothes may wear only once, and will hardly be worn again later. For example, the wedding dress is like this, so it will be very cost-effective to rent clothes. There are still many such things in real life, so the demand is not small. The following 80 female college students have made a lot of efforts in the clothing rental market through their own efforts. Let's take a look.

Xiao Liu graduated from the clothing Institute in 2008. After graduation, she saw the business opportunities in the clothing rental industry. With the increasingly fierce competition among peers, the industry has been in a new trend in the new district. After some investigations, Xiao Liu began to aim at the high-end rental market, and went out of the market through the rental of personalized gowns.

Because Xiao Liu is a clothing major, engaging in the garment industry is not only a professional counterpart, but also an advantage and a hobby for her. So after graduation, she made up 50 thousand yuan, and found a facade on the Ningbo road in Tanggu. "Because of its own experience accumulation, and the same type of shops are not many, clothing stores at the beginning of the business income has been good."

Unfortunately, in 2001, the operation of the initial rental industry in the new district was in sharp decline. "On the one hand, the cost of housing rent is rising, and the profit is decreasing. In the past two years, the business of garment leasing business has become more and more, and the business has been getting worse and worse." When she was struggling to think about how to transform, a wedding of her friend gave her great inspiration: "at that time, the bride entrusted me to modify a set of Chinese style. Full dress So I added some modern elements to my dress and personal adornment that accords with the characteristics of the new person. I never expected this dress to be unanimously praised on the wedding day.

This little interlude, let Xiao Liu suddenly find inspiration, she found that the market for leasing. clothing In the style of homogenization phenomenon is serious, the material is also relatively low end, "if I raise the material of the dress, plus the popular personality elements, it will be able to open the market." With this idea in mind, Xiao Liu hired three fashion designers in November 2010 and bought tens of thousands of equipment to try to improve the original costumes. "The original design is simple, that is to add reasonably fashionable elements on the basis of the original costume style. The clothes are just in time for the peak season, and the sales of clothing are particularly good. Basically, the monthly income has reached the loss of the whole year."

From last year, Xiao Liu Design A number of "ancient and modern" combination gowns also began to tilt towards evening dresses and wedding costumes. As the dress was on the rise, Xiao Liu's clothing rental shops no longer had the "dry season" and "waterlogging season" statements. However, in her view, the overall level of the new garment rental industry is still very low, and the high-end of garment leasing still has a long way to go. "We need a good design atmosphere and marketing atmosphere. These are the difficulties that we will strive to overcome next." She said.

This story tells us a lot, such as Xiao Liu's unique eyesight in the clothing rental industry, and how she overcome difficulties and so on, is worth learning.