CHIC2015: Promoting The Development Of Fashion Industry To Pluralism

China apparel business forum discusses the twenty-third China International Clothing and Accessories Fair

With the rapid development of China's economy, the pursuit of fashion by Chinese consumers is gradually heating up.

Consumption is also becoming more international and diversified.

At the same time, China's

In the past two years, we have been seeking diversified development and hope to open up a new path for "industrial linkage".

As the most influential and influential clothing industry in Asia, the twenty-third China International Clothing and Accessories Fair (CHIC 2015) will bloom in the National Convention and Exhibition Center (Shanghai) from March 18th to 20. What are the new trends of CHIC's diversified development this year?

CHIC 2015) the exhibition area is 100 thousand square meters, which is made up of 8 professional exhibition areas and starlight fields, including men's wear, leisure sports, women's wear, children's wear, leather / fur / feather clothing, accessories, overseas exhibition groups, links to the future, design power, ODM intelligent manufacturing four special exhibition areas, and the MICAM Shanghai ITALIAN FASHION@CHIC, PH Value China International Knitting exposition, Shanghai Korean Fashion Exhibition (Preview in in), and brand exhibition (four). It has four characteristic exhibition exhibitions. The volume of the exhibition is large, the brand is large and the coverage is wide. With more than 22 years of exhibition experience and industry accumulation, this year's China International Clothing and Accessories Fair (

The Chinese clothing business forum and CHIC SHOWS, which were held at the same time with the exhibition, also showed many characteristics and highlights, not only bringing the latest trend in the world, but also focusing on China's apparel industry chain and focusing on new business changes, bringing a brand new thinking and visual experience to the garment industry.

New business change

In the small era, great changes! Without any delusion, success will always be "one step away"! The 21 industry experts will answer questions on the spot, face business puzzles, and 21 professional forums will show off the market foggy; the 21 solutions will be awarded to each other to break the bottleneck of development; the global perspective, the actual combat perspective, and the 3 days without interruption will create a new business "diagnosis" conference to catch up with the 2015 Chinese clothing industry.

All "dry goods", no "watermark", professional is so capricious! 2015 the Chinese clothing business forum takes "new business change" as the theme, focuses on China's apparel industry chain, subverts the traditional cognition of clothing retail channel, and connects the contemporary consumers' actual demand in the era of deep rolling Mobile Internet, and explores and solves the current clothing industry.

Encountered "difficult problems" to solve the problem of integration of traditional brands online and offline.

The forum will bring together more than 30 experts and entrepreneurs from industry, commerce, Internet, business channel, supply chain, media, etc., through the theme forums, parallel forums, decentralized seminars, news releases, actual combat cases and data, etc., to share with the audience the hot topics of channel change, fashion trend, new consumption demand and new technology application.

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CHIC SHOWS shows beauty posture

The trend of world clothing and fashion is changing. The form of 2015 CHIC SHOWS is also keeping pace with the times.

As one of the highlights of the CHIC 2015 fashion show, CHIC SHOWS will be held at the 6.2 exhibition hall of the National Convention and Exhibition Center (Shanghai).

It is understood that the CHIC SHOWS will be held this year.

Buyers show and many other forms.

It is worth mentioning that the Buyer show has opened up a new pattern of domestic show. For the first time, many designers and foreign brands have been jointly released, and many managers, professional buyers and brand collection shop representatives, buyers and sellers of buyers and buyers have come to see the show, providing a new fashion presentation mode for commercial docking.

In the brand special release show, the organizers will invite 300 professional spectators, industry leaders and more than 100 media to come to the scene to interpret the latest trend and achieve the perfect contact between business and business customers.

Media panorama report CHIC 2015

This year, the CHIC 2015 fashion show has more than one thousand exhibitors. It is estimated that there are 100 thousand professional spectators at home and abroad.

For this reason, the organizer will set up a news center in the National Convention and Exhibition Center (Shanghai), including three video live rooms and several media interviewing rooms. Meanwhile, a large number of industry media, financial media and mass media will be gathered for on-site coverage.

This year, the new media has also become a strong carrier of news promotion at the CHIC 2015 fashion show.

CHIC official WeChat will provide exhibitors' search, activity schedule inquiry, information collection, map index, traffic guide and other functions at the scene. At the same time, the organizers will set up a "two-dimensional code wall" in the news center, which brings together a lot of mainstream media's two-dimensional code. It will not only display its own information platform in various media, but also show the importance of CHIC 2015 fashion show organizers in information service and construction.

As one of the most influential clothing professional exhibitions in Asia and the world, CHIC 2015 will continue to hold the purpose of "guiding the progress of China's garment industry and promoting the development of China's clothing brand", providing more opportunities for China's apparel industry to integrate commerce, resources, cooperation and development, and strive to present a feast for the fashion industry.