How Does A Shopkeeper Choose His Own Store?

The proper selection of a treasure ground has added chips for future success.

And for the clothing stores with their own characteristics, it is not just the choice of the most expensive business district, the most expensive one.

For the time being, every city can be divided into four typical regional types, namely, Central Business District, sub prosperous commercial district, community business district and residential area.

Each region has its own commercial value. The clothing store owner can choose a location suitable for the development and operation of his own business according to his own strength and type of operation.

(1) the central business district is also known as the downtown area, mostly located in the central area of the city. It is a high density area of commercial activities, so the rent price is the highest.

The leading force in the area is large self selection shopping malls and department stores.

Because of the large volume of traffic, there may be a "sea of faces" on weekends or holidays.

Therefore, if there is enough capital to rent a pavement in the central business district, it is also worth considering.

You can run a high-end business.

Franchised stores, or high-quality tailoring shops, can also plan a store in large clothing stores.

(2) the prosperous commercial district is "Fengshui treasure land".

Generally located in the periphery of the central business district, although the traffic volume is not as large as the central business district, the traffic is more convenient.

Most of the flourishing areas are from the residential areas to the middle areas of the busy areas, so it is suitable for setting up a medium-sized and elegant clothing store.

In business, we should do some publicity as far as possible, pass the information to thousands of households, and set up our own specific customer groups, so that we can compare with the operators in the prosperous area.

In addition, in some large business centers or administrative areas, it is also possible to open a small boutique with clear customer targets.

(3) the gregarious business district can also grow on its own. In many cities, there are some word lined commercial districts. Although they are not as prosperous as the central area, they can make their own climate in one area of fashion.

For example, Zhengzhou health road is the world of high level white-collar clothes, and luster street is aimed at urban alternative and young people.

In a gregarious business district, it is up to the financial capacity of a boutique to expand, but the most important thing is to sell products to counterpart.

(4) residential quarters

There is a large number of residential quarters in the modern urban planning and construction, and a residential area is like a tiny small city.

However, a clever boss can always find out its characteristics.

For example, there are more relocated households in old districts, some more government officials in some districts, and some banks, media and teachers' settlements.

Therefore, the consumption level and cultural taste of each district are different. When setting up a clothing store, the product type and price level should be considered comprehensively.

General residential areas are not suitable for senior white collar occupation clothes, famous brand suits and so on.

Home clothes, casual wear and sportswear may be a better choice, which is certainly related to the business environment and the mood of people visiting shops.

Similar to residential areas, there are still some large factories and mines family area, the location of their consumption targets is easier to grasp.