One Step To Three Cities: The Key To Deciding Whether To Open A Store Or Not

Now is definitely not a good time for not afraid of alley, so the location of shops is very important, and also the key to success or failure. The following are the key elements of the location of underwear shop:

1. Generally speaking, the storefront on the way to the busy business circle is the first choice, because opening the store in such a place is more expensive than the opening of the rents in the busy business district. The transfer fee is relatively cheap and the traffic volume is relatively large.

Two, do you plan to open a shop around whether it is the target group of your business.

Three. site selection You can't just consider the location but not the competitive environment. If you are catering around, and you open the underwear store, you can't do that. If there are several families around clothing Shop, cosmetics shop, beauty salon, etc., you open underwear store, so that you can promote passenger flow.

Four, the surrounding brand must be more than one degree, when you have more than three underwear shops around, if you do underwear, then your brand and products must have characteristics, take the route of differentiation, and brand awareness is better, otherwise it is difficult to win than the market.

Five, if what you do is Popularization The brand can consider the first level business circle with convenient transportation and large flow rate to increase the rate of entering shops. If you are doing a personalized narrow market, you can consider running in the secondary business circle, which can reduce rent and other cost burdens.

Six, if the store you choose is in the commercial pedestrian street, the shops at both ends of the street should not be allowed if conditions permit. Because customers will be able to shop more than three stores. When customers wait for a lap, they may be tired, hungry or temporarily occupied.

Seven, the surface of the bunk is also very important. In the north, customers prefer to walk on the sunny side of the street and have fewer passenger traffic on the side. For businesses, the same rents are located on both sides of the street, but the turnover is several times worse.

Eight, for newly developed shopping arcade or pedestrian street, we should first look at the strength of the developers, the location of the city in which the shopping malls are located, the living conditions around them, and what other brands of other industries are located in the mall.