Copenhagen Fur Industry Summit Forum Leather Industry And Internet Thinking Passion Embrace

Is the Internet thinking of traditional fur industry an opportunity or a shock?

Facing the surging Internet thinking,

How to do it? Is it an opportunity or a shock? Recently, at the Copenhagen fur 2015 Summit Forum held in Beijing, hundreds of fashion, big coffee, industry elites and senior experts gathered in the world to explore how the fur industry should respond to and apply the Internet thinking and promote the new development of fur industry.

Among them, the word "fans era" has become the key word of this summit and has aroused heated debate.

Fur new thinking: fans Era

In today's world,

It is self-evident that when thinking is in the right place, wherever it goes, the impact on traditional handicraft industry such as fur is self-evident.

However, the so-called "application is wonderful, with a single mind". If we use it well, we can find a key link between the industry and "fans", and we can turn the impact into an opportunity and become a new opportunity for the development of the industry.

Internet thinking and Copenhagen fur

At first glance, the fur industry and the Internet thinking are two things that do not exist at all.

In the past, fur was often associated with words such as "tall", "tuhao" and "luxury", and Internet thinking was always associated with such words as "pparent and open", "sharing", "low price" and "Youth".

How do we put these two things together?

"We are very pleased to discuss with our Chinese counterparts the new ideas for the development of fur industry under the Internet thinking. Over the years, we have been insisting on sharing the patterns, experiences and technological achievements of Copenhagen in the fur industry," said Kenneth, a vice-president of leather industry in Copenhagen. "This spirit of openness, pparency and sharing is consistent with the spirit of Internet thinking."

Kenneth, Mr. Luo Luo Ge, vice president of fur industry in Copenhagen

How to interpret this spiritual consistency? In short, many fur users in China often face a difficult problem.

When it comes to jewelry, it involves a question of quality rating. There is an information gap between fur farmers and purchasing enterprises, fur enterprises and terminal consumers.

Because information is opaque and undisclosed, consumers will be wronged to buy "crooked goods", or very good fur can not sell a good price.

Since its establishment in 1927, Copenhagen fur has established a fair, fair and open trading system through auction. It has become the leader of the global fur industry. More than 60% of the world's fur materials are sold through the Copenhagen fur auction house.

In this sense, Copenhagen fur reflects the spirit of fairness, justice and openness from the beginning.

Similarly, Copenhagen fur came to China and brought this fair, just and open spirit to China.

At the same time, Copenhagen fur has always regarded knowledge sharing as the first principle to promote business in China. It has worked closely with China's fashion industry, design community, education sector and fur industry to help Chinese counterparts develop high level fur.

And technical personnel, and through professional training, to enhance the Chinese leather fashion industry talents and marketing capabilities.

For example, every year, Danish experts are invited to go to China to carry out training in fur technology and fashion trends, jointly with Tsinghua college of fine arts, Copenhagen fur laboratory and Tsinghua University, senior training class of fur clothing President of Tsinghua University, cooperate with Haining leather city of China, set up Haining Copenhagen fur college, etc., and create a platform for knowledge sharing.

What does "fans economy" mean for the fur industry?

At this summit, Copenhagen fur and fashion group signed a strategic partnership agreement, released the first report of the fashion industry's fur brand loyalty, and made the theme of "exquisite little world" by Zhang Yangzheng, a famous fashion investor.

Fashion investor Mr. Zhang Yangzheng

In Zhang Yangzheng's view, fur and other traditional industries are also suffering from the impact of Internet thinking. However, it also means an opportunity.

Under the Internet thinking,

To become a common demand, a small and beautiful ecological circle is the focus of marketing.

The brand starts to talk directly to consumers, showing a trend of "de agency", and the brand gradually changes from "finding users" to "finding fans".

In other words, fur consumers are turning from "not buying right, buying expensive" and "throwing the rich" into "fans" who truly know the business and care about the quality and brand.

This is a huge change.

Especially for the northern consumers, buying a piece of fur is not a rare thing. But how to buy a good, suitable, value for money fur needs the spirit and persistence of "fans".

That is to say, even in the "high-end" industry of fur, it is also necessary to have an "Internet" heart to understand fans better and understand consumers.

Who has more and better fans will have more users.

"Ten years of grinding a sword", this year is Copenhagen fur officially entered the Chinese market 10th anniversary, this "summit" forum is a real "peak", hit the Internet thinking, shouting the slogan of "fans coming," even if it is not "rock and roll", but in the traditional fur industry, Copenhagen's move is also far sighted and ahead.

In the final session of the summit, the debate team of Tsinghua University, composed of "00 later" members, held an open debate with the debate team of "fur president class", also from Tsinghua University. The topic is "is the fan economy the mainstream of fur industry?" and perhaps the debate does not need to distinguish who wins or loses, and there may be more than one answer.

And the embrace of the Chinese fur industry and the Internet thinking has begun to be "passionate" at this moment.