Nowadays, Wearing A Wig Is A Fashion "Fashion On The Head" Or A New Love For The Tide Maker.

Chinese made hair products have been exported overseas for a long time, and they are also famous brands in the world. Recently, as a "fashion on the head" wigs products are becoming more and more popular among young people in China. Most people who bought wigs were defective or sick, and nowadays wearing wigs is a fashion. While the growth of consumption, the shortage of people and the rise of prices also force manufacturers to seek alternative materials to solve the contradiction between supply and demand.

From cover defects to "fashion on the head" transformation

In the past, people wore wigs mainly to cover physiological defects or make up for acquired alopecia. But with the impetus and influence of Asian and Japanese fashion frontier countries such as Japan and Korea, our consumption concept is changing.

Ms. Gan in Beijing has been wearing a wig for over a year now. It is a great pleasure for her to change her hairstyle any time. "Hair changes, and my mood improves, and I don't spend too much time in the hair salon." The reporter saw that her real hair was actually black and dense. In the past, there was no need to wear a wig. "This concept is outdated." Ms. Gan told reporters that today's wig is no longer a patented top, and hair and hair color can be combined with clothing and clothing, has become a new fashion. She also said that the style of wig is no longer as simple as it used to be. Through the upgrading of technology and raw materials, hair products such as wigs in quality and effectiveness have been able to achieve the same integrity as the real hair products. Although the price of good hair products is a little more expensive, Ms. Gan believes that more than 10000 of the hairdresser can basically guarantee the use of a few years, or even longer, no problem. "I go to the hairdressing salon for a few hundred yuan at a time, and it takes time, and I can't change my hair in a few months, but there is no such problem in hairdresser".

The staff of the National Standardization Technical Committee of the National Product Association said that "the fashion trend of fashion products has been generally formed in countries and regions with strong consuming capacity, such as Europe and the United States. Consumers in these countries prefer" top fashion ". They choose different high-end wig headgear to match clothes, express their feelings or express different personalities. They consider the wig to be a human's second face and second fashion, so that they can be replaced at any time at work, banquet, dance, etc.

The experts of the National Standardization Technical Committee of the hair products believe that in the coming period, the concept of hair products as the mainstream fashion consumer goods will be accepted by more and more people in the future under the influence of the trend of European and American fashion and the demonstration effect of the stars. The concept of hair products consumption is also gradually integrating with the international market. Fashion trend More and more consumers are willing to try wearing wigs, and some consumers believe that wearing hair products is a fashion and a manifestation of the progress of the times.

The raw material gap of the wigs exceeds 30 thousand tons / year.

According to statistics, about 32600 tons of hair products were produced in the world in 2010. According to the production rate of 70%, raw materials need to be 46700 tons. We can see that the gap of the wigs is over 30 thousand tons / year.

The information sent to reporters by the National Standardization Technical Committee of the national hair products shows that, due to the slow growth of natural growth, and the increasing popularity of modern fashion, people like to dye their hair and damage their hair and are no longer suitable for making hair products, which results in fewer and fewer resources for hair products. At the same time, the market demand has caused the scale of the hair products industry to expand continuously, especially the demand for higher grades of human hair products is increasing. This is the contradiction between the shortage of raw materials and the demand for hair products. This contradiction has contributed to the rise in the price of human hair. It has been rising in the past 10 years. The price of human exports in India has more than doubled in 10 years, pushing human hair prices up. Taking 12 inch China Shun Fa and 12 inch India as an example, the purchase price of 12 inch Chinese Shun Fa rose from 871 yuan / kg in late 2008 to 1250 yuan / kg at the end of 2010, and 12 inch India purchase price rose from 265 yuan / kg at the end of 7 in 2008 to 265 yuan / kg in 2010 at the end of 2010, and the price of the spy inch was higher.

New materials replace trend

The shortage of human hair and the rise of prices force manufacturers to seek alternative materials to solve this contradiction between supply and demand.

Insiders said that some enterprises used thin yak hair instead. Yak is a special animal on the plateau. Coarse yak hair is more than 55 microns in diameter and can be more than 20 centimeters in length. It has the characteristics of straight shape, smooth surface, rigidity and toughness, less curl, strong luster and poor cohesion. Generally, it is not suitable for spinning. But it has the same characteristics as human hair, so it can be used as a substitute for human hair to make wig. However, the coarse and hard properties of yak hair fibers have seriously affected them. Wig The quality of products has been modified and deformed to yak hair. Physical, chemical, biological engineering, plasma treatment and other technologies are adopted. Stretching fining technology can reduce fiber fineness by about 40%, greatly increase fiber length, enhance fiber luster and feel, and greatly enhance the value of wig products.

There is also a substitute for fibrin material. The special chemical fiber yarn used for making hair products is made of natural or synthetic polymer material, processed by chemical or physical means. The main raw materials are PVC based, PAN based, PET based fibers or modified copolymerization fibers. With the progress of technology, some high-grade chemical fiber hairlines are getting closer to real hair in appearance, touch, color, sag and so on. Chemical fiber products are also gradually accepted by the market.

Experts said that in order to obtain fiber materials similar to human hair performance, protein fiber must be considered. Obviously, it is not advisable to directly use animal protein fiber. First, because of the psychological factors of modern people, it is difficult to accept animal fur products for a long time. Secondly, high-quality natural protein fibers that meet the requirements of hair products must be modified for various purposes.

　　 Natural protein fiber Despite its many excellent characteristics, its products are also popular among consumers, but the price is high, and the quantity is limited. It accounts for about 5% of the total fiber, and it is also a scarce resource, which is short of supply in the long run. Therefore, at present, some enterprises have proposed the use of waste hair to develop keratin regenerated silk as raw material for hair products. On the one hand, it can solve the bottleneck of raw materials in the hair products industry, and provide a protein regeneration fiber with independent intellectual property rights for the fiber industry.