Can Gucci'S New Creative Director Take Over The Spell?

The 42 year old Alessandro Michele graduated from Rome Fashion Institute and served as a senior accessory designer in Fendi.

He joined GUCCI in 2002 and gradually took charge of important design responsibilities in the design department. In 2011, he was promoted to deputy director of Frida Giannini.

In September 2014, he was appointed the creative director of Gucci, the famous Italy porcelain brand Richard Ginori, which was acquired in June 2013.

"After careful and comprehensive consideration, Alessandro Michele was appointed Gucci's new creative director," said Marco Bizzarri, President and chief executive of Gucci.

This appointment is based on the contemporary vision that he can actually embody as a brand.

Alessandro and I have reached a consensus on the brand new vision that Gucci needs urgently.

In the future, we will continue to use our contemporary vision as a source of inspiration in our respective posts.

"Alessandro's talent and his understanding of the brand and the tacit understanding of the existing design team will undoubtedly help him to rapidly implement his creative direction for all series and brand images." Marco Bizzarri continues to add: "the Gucci men's 2015/16 autumn and winter series just released in January 19th has been realized by the excellent cooperation between the men's design and production department. This shows that Gucci is ready to move forward in a new direction."

President and chairman also said: "looking back at the history of Gucci, Gucci has always been creating a moment of excitement and excitement through its innovative spirit and unique works. That is why Gucci can become one of the most famous fashion brands in Italy and one of the most classic and outstanding boutique brands in the world.

Outstanding talents and vision can bring new perspective of modern trend for Gucci, thus leading Gucci to open up.

The exciting new chapter of creativity in history.

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The latest release of the Gucci 2015 autumn winter men's wear series is the Alessandro Michele, the former creative director's deputy, in just half a month's time.

From the redesign of clothes to the creative layout of the conference site, Alessandro Michele presents us with a totally different Gucci from our predecessor.

The boys were wearing hollow embroidered Chiffon shirts, high necked lotus leaf trimming, and mink hair trimmed shoes. They broke out the inherent image of Gucci in the past and gave the brand a brand-new avant-garde literary temperament, so that people could go back to the Post-modernism of the 70s of last century.

Last December, when GUCCI creative director Frida Giannini and CEO Patrizio di Marco were announced by Kai Yun group, they both left the brand. Alessandro Michele was finally announced as the new designer of Gucci, so that the speculation on the brand successor from last December to now came to a close.

Just over a month ago, Kai Yun group and Gucci group jointly announced that Frida Giannini and CEO Patrizio di Marco, then Gucci's creative director, would both leave the brand.

History is always strikingly similar. Just ten years ago, the Tom Ford of Zhongtian in the picture day and Domenico-de-Sole, then CEO, also left Gucci together.

It is precisely because of the efforts of these two people that Gucci began to become the world's top luxury brand from the mid and late 90s.

Will Alessandro Michele open his own next ten years? We will wait and see.