Men'S Shop Display Principles And Matching Criteria

When customers are standing naturally, the scope of reaching their hands is about 60cm to 180cm from the floor. This space is the scope of effective display.

Therefore, displaying the key commodities in this space is the secret to increase sales.

Conversely, less than 60cm or 180cm is the space which customers can hardly touch. Most of them are displayed on non key commodities.

Above effective

In the range, the most accessible area is 80cm to 120cm space, known as the golden belt.

This part is used to display best-selling products or key commodities, seasonal products, aiming at increasing sales targets. In the gold belt, it is generally used to list key commodities or general merchandise.

The width of the most visible and the left and right field is about 60 degrees. Therefore, the relationship between the width of the field of view is as follows.

The location (location of eyes) is 20cm from the display case. Therefore, from 60cm, that is, 80cm from the eye position, there will be a 90cm wide line of sight. The distance from 90cm is easy to see the range of 130cm width.

In most

There are various ways of coloring in display. The main principles are collocation and basic rules, and then improve the rules of the store.

The purpose of displaying colors is to make multicolored stores.

According to the law of color integration and unification, it is the most successful collocation to make the scenes look orderly and attract the customers' eyeballs.

The important thing is to use the factors of light and shade, strength, and size to plan, create the rhythm of the store with bright colors, and mobilize the mood of shopping.

Contrast collocation, mainly used for strong color, visual impact.

In this way, when displaying windows, it is important to enrich the collocation pattern of stores and regulate the atmosphere of stores.

Similar collocation provides customers with a sense of softness and tranquility.

It is a common way of collocation in most stores. It is important to pay attention to the difference of color brightness to enrich the effect of display.

Neutral collocation, this kind of collocation can bring steady and generous feeling to people.

It is the main collocation of men's clothing store. If we want to make the overall color become harmonious, we should use neutral color flexibly when hanging.