Clothing Affiliate Needs To Learn To Avoid Risks

The so-called "women are afraid of marrying the wrong man, and men are afraid of going wrong". Investors should first choose an industry that has a promising future.

It is necessary to find out whether the "brand" of the chosen brand is high, and whether the brand credit is reliable.

According to hoyle,

It has the right to know the number and business performance of the "direct leader".

The real "leader" will have a complete franchise mechanism for clothing franchisees, such as return mechanism, exit mechanism and profit guarantee mechanism.

And so on.

As a "leader", we should provide professional training such as sound management, clothing marketing and so on. At the same time, we should provide follow-up technical guidance to the franchisees, so that the franchisees can better unite.

To continue operation.

This must be done. In addition to inspecting the "main owner" of its own outlets, it is necessary to inspect more than a few franchisees' franchisees, and see whether franchisees can really benefit from joining the alliance. At the same time, they can also judge the credibility of the "alliance leader".

Many lawless "alliance leaders" do not take a serious look at all terms of the contract for the franchisee, and use the contract to set traps so that many franchisees are deceived and finally fail to win the lawsuit through legal channels.

Many entrepreneurs are very rich, but the "leader" does not allow him to join, because as a business project, in addition to a perfect operation mode, the quality and resources of the franchisee directly determine the success or failure of the project.

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When customers are standing naturally, the scope of reaching their hands is about 60cm to 180cm from the floor. This space is the scope of effective display.

Therefore, displaying the key commodities in this space is the secret to increase sales.

Conversely, less than 60cm or 180cm is the space which customers can hardly touch. Most of them are displayed on non key commodities.

In the above effective display range, the most accessible area is 80cm to 120cm space, known as the golden belt.

This part is used to display best-selling products or key commodities, seasonal products, aiming at increasing sales targets. In the gold belt, it is generally used to list key commodities or general merchandise.

The width of the most visible and the left and right field is about 60 degrees. Therefore, the relationship between the width of the field of view is as follows.

The location (location of eyes) is 20cm from the display case. Therefore, from 60cm, that is, 80cm from the eye position, there will be a 90cm wide line of sight. The distance from 90cm is easy to see the range of 130cm width.

In most stores, there are various ways of coloring display. The main principles are collocation and basic rules, and then improve the rules of the store.

As long as the purpose of displaying colors is to integrate and integrate the multicolored clothes in the store according to the law of colors, it is the most successful collocation to make the scenes look orderly and attract the customers' eyeballs.

The important thing is to use the factors of light and shade, strength, and size to plan, create the rhythm of the store with bright colors, and mobilize the mood of shopping.

Contrast collocation, mainly used for strong color, visual impact.

In this way, when displaying windows, it is important to enrich the collocation pattern of stores and regulate the atmosphere of stores.

Similar collocation provides customers with a sense of softness and tranquility.

It is a common way of collocation in most stores. It is important to pay attention to the difference of color brightness to enrich the effect of display.

Neutral collocation, this kind of collocation can bring steady and generous feeling to people.

It is the main collocation of men's clothing store. If we want to make the overall color become harmonious, we should use neutral color flexibly when hanging.