Clothing Store Promotion Must Grasp A Degree.

Although in many cases, clothing promotion is a means taken by clothing stores in order to cope with the competition of other clothing stores.

However, it does not mean that there is no advantage in promoting sales. Clothing sales promotion can improve the turnover of clothing stores to a large extent.

Therefore, clothing sales promotion must grasp a good degree.

Clothing sales promotion has been more frequent in recent years. Doing well can improve store performance. Poor performance will result in low store performance. Therefore, clothing stores must have a purpose and plan when doing sales promotion.

It is worth noting that there are two "warning lines" in Clothing promotion activities. These two warning lines are absolutely insurmountable. Otherwise, the promotion of clothing is hard to succeed.

Next, Xiaobian will tell you about these two warning lines in detail.

The first is the warning line of opportunity.

Clothing promotion must choose a good time to promote sales.

For a long time, the Chinese people are very particular about the timing of the day, the right place and the people, which is the so-called timing problem. Whatever happens, they must be smooth and smooth.

Choose a good time to promote sales.

Clothing promotion is also the same, choose a good one.

Timing is an important condition for successful sales promotion.

If we do not pay attention to the rationality of the time, we may succeed in the opposite direction, but the probability of failure will be greater.

The second is the "warning line" of "degree".

Sales promotion must be handled in a way that can not be overdone.

If the price of Clothing promotion is lower than the cost price, the more sales promotion, the more serious the loss will be.

The promotion time of clothing can not be too long.

If the promotion of clothing as a long-term job, not only can not afford to shop, as consumers will feel tired, then the promotion of clothing sales has lost its meaning.

And excessive clothing sales promotion, but also in the

A bad impression in your heart will tell you if there are any major problems in the product of this store, otherwise it will not be promoted all the time.

Once the customer has such a psychological impact, it is very bad and very unfavorable for the clothing store.

The above is the two warning line that clothing sales promotion can not pass through, and friends who are ready to do or are making clothing promotions must be careful not to cross these two warning lines, or else they will lose more.

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Customers who enter the store do not mean that they will buy things. Maybe only 100 customers have only a few customers to buy things, and a good brand turnover rate may be 20%, 30% or even 50%.

Poor brands may have a turnover rate of around 10%, or even less.

If the store implements meticulous management and meticulous marketing, the turnover rate can also be improved.

The same shop, the same product, shopping guide is not the same, its sales will be very great changes.

Some shopping guides will sell, some shopping guides will not sell, and sometimes even very different.

Some people's performance is equivalent to a few people, and even a person has done more than half of the store's performance.

Therefore, turnover rate is related to service level and sales skills.

Therefore, we must find ways to train sales skills.

In all sales techniques, the most important skill is to be positive and enthusiastic, so that customers can not be stressed.

Sometimes, even if a customer buys something in a store, the sales performance of the shop is not much, because many customers may not buy too much money.

Suppose 10 people, each person bought 100 yuan, the day's performance is 1000 yuan, but if everyone bought 1000 yuan of things is 10 thousand.

Therefore, how to increase the turnover is also something we should consider.

There used to be a brand owner who has been a brand for five or six years. So far, the number of goods sold in his shop is up to 17.

Another brand of women's clothing is even more powerful. One customer bought 57 clothes at one time in his shop.

Of course, this probability is relatively small, we should consider how to increase the paction volume of a single product.

In a word, the daily sales of the store = the rate of the front of the shop, the rate by which you enter the store, the paction rate, and the amount of the paction.

These four indexes can be used to diagnose the shops. Do you have any problems to see?