Analysis Of Site Selection Skills For Joining Clothing Stores

Strategically, the location of clothing stores should have long-term vision, broad mind and great courage to carry out "large site selection". The location of clothing stores should be adapted to local conditions and flexibly.

"Wang" can not be decided by a single element. Let's share with you the strategy and tactics of site selection.

In order to avoid the remote environment, we should choose the location of the store according to the location of the clothing store.

"Business circle" is a circular consumption circle consisting of a clothing store located at the center of the center and extending outward to a certain distance.

Traffic conditions, terrain and regional scenery, activity characteristics of customers' activities and customers' income are all factors that determine the good or bad business circle.

Business circles are generally divided into three categories: mature central business circles, formed business circles and community business circles.

The first category is the core business district of the city, whether it is the city or the outsiders. Generally, the formed business district is a regional commercial office building or development zone. The general customers who are shopping are young people who have a fast pace of life and chase fashion trends. The main consumers in the community business circle are consumers living around the community.

Influenced by various influences, its shape often assumes irregular shape, but theoretically speaking,

The three levels can be represented by three concentric circles of different sizes.

The key is to determine the radius of each level.

Take the clothing store located in the residential area as an example. Generally, the radius of 500 meters is the main business area, the radius is 1000 meters for the sub business circle, the radius is 1500 meters for third business circles, and the walking time is 8, 15, 20 minutes.

In addition, there are purchasing power outside the business circle, such as mobile purchasing power, special relationship purchasing power, etc., but the proportion is very small.

Of course, the above figures are empirical figures, and the implementation of each specific clothing store requires the first-hand household survey data as the basis for revision.

Because there are different types of clothing stores and different sizes of clothing stores, the radius of their business circles will vary greatly.

Relevant

The aggregation will help to raise the concern of the same target consumers. People will naturally think of this street when they think of buying a commodity, such as Xidan and Wangfujing in Beijing.

Therefore, it is very clear to choose the business district with relatively high popularity and brand names in the same clothing. The goal of consumers' purchase is very clear. It can not only enhance the image of the clothing store, but also help improve the popularity of the clothing store.

According to the different environment, business district and street elements in the city, customer orientation is different. When choosing a clothing store, the location of the clothing store should be determined according to the location of the customer and the location of the brand.

The location of the site should be coordinated with brand positioning, and should not be afraid to follow the opponent, or even unite with the opponent.

It is a good recipe to work together to create a market.