Site Survey Is A Prerequisite For A Good Store.

Family status is the basic factor affecting consumption demand.

Family conditions include population, income and so on.

The distribution of household income and household income will significantly affect the future sales of clothing stores.

The increase of the average household income in the area will increase the family's demand for the quantity, quality and grade of the shopping.

The size of the family will also have a greater impact on the sales of clothing stores in the future.

For example, a family consisting of two young people tends to pursue fashion and personalization, while a three family (with only one child) consums almost the core of children.

The age of family members will also have an impact on the demand for goods.

For example, the tendency of aging family shopping is to purchase health care products, fitness products, nutritious food and so on, while families with children will have a larger demand for children's food and toys.

If the population density is high, the scale of clothing stores can be expanded correspondingly.

The areas with high population density during the day are mostly offices, schools and other places.

For areas with large population in the daytime, we should conduct analysis on the basis of analyzing the characteristics of their consumption demand.

For example, to extend work hours and increase convenience projects to meet the needs.

In areas with high population density, close proximity to commercial facilities can increase the frequency of shopping.

The areas with low population density have low attractiveness and fewer customers.

The place where people come and go, of course, is a good place to open a shop. But not many places are suitable for opening a shop.

First of all, we need to know the age and sex of pedestrians. For example, some passersby are children, they may be customers of fast food shops, but they will not be customers of cigarette stores. Secondly, we should know the rush hours and the scarce time of pedestrians, and then understand the purpose and duration of pedestrians.

Site selection and traffic volume are undeniable.

However, the fate of these customers is also a question worth studying.

When pedestrians passing through the store, who go shopping in department stores and go to the theater to go to the theatre, they should choose the appropriate clothing store address according to the difference of people's whereabouts.

The traffic condition near the store will affect the quality of business to a large extent, so the shop will usually consider pedestrians' work and work routes.

However, there is a clear gap between traffic flow and work hours.

According to the survey, almost ninety percent of the industry is suitable for driving on the off route, because people only have time to go shopping after work.

However, it's not the location next to the main road. It's actually a gold location. In fact, there are many suitable places to shop in the lane extending from the main road, because consumers usually spend their time on their way home.

At the same street, there are several clothing stores with triangular windows, and clothes shops that are located on the main road to the lane will attract consumers first.

Ideal

It should be the location on the right side of the off route.

Family and

The level of consumption is determined by the level of income. Therefore, the income level of the neighborhood has a decisive impact on the geographical location of the clothing store.

Household income per capita can be obtained through household sampling survey.

Choice of high-end clothing stores

When the address is placed, it is better to take the areas with high social and economic status and large disposable income among young and middle-aged customers as priority clothing stores.

If a clothing store operates a commodity that is not highly selective and has a high frequency of purchase, there will be too many competitors in the same area, which will inevitably affect the economic efficiency of the clothing store.

Therefore, when choosing a place of operation, we should have a detailed understanding of the number of similar clothing shops near the site, the size, decoration level, commodity variety, price and hospitality attitude of these clothing stores, and whether their entry will increase competition or benefit each other.