Five Aspects Of Location Selection Of Clothing Shops

Once you decide to start a business in a certain place, you must conduct a comprehensive survey of the selected locations, and understand the traffic conditions, population density, human flow and so on.

The location of shops is a comprehensive decision-making problem. Some key elements of site selection are listed, which may help you to do business.

It is based on the personalized characteristics of shops, site selection, special investigation and research. This kind of early work is just like the "pulse" in the practice of Chinese medicine. By collecting the information pmitted by "pulse", we conduct a case analysis of the investment object, change the intuition of the shop investment into scientific decision-making, and take the correct strategy.

A thriving shop.

There are many information about "pulse condition" in shops. Investors can collect, analyze, summarize and reasoning from the following aspects in order to form judgement.

Where shops are located

The level of economic development is related to the income level of the population in the region, that is, the consumption power of the regional population is strong and weak.

Two, the local population situation, including population size, density and degree of aging, population density is too low, it is not easy to form business prosperity, the degree of aging is too high, indicating that the quality of purchasing power is low.

Three, the price of commercial housing.

Commercial housing is a symbol of standard commodity, and its price reflects the occupant's consumption ability.

Four, the total volume of supply and demand of the shops in the commercial area where the shops are located, and the relationship between supply and demand will affect the price of the shops.

Five, the shop's own conditions.

Shops own conditions for commercial applicability is very poor, shop barriers are many, so the use price of shops is very low, has a negative impact on the price of shops, compression shops value rising space.

All these "pulse conditions" are the main factors that affect the value of the shops. This is a great concern for shop investors.

Investment shops need to carry out technical analysis of investment targets, neither to follow the feeling nor to speculate too much on "short, flat and fast", because shops investment is a long period of real estate investment activities, and must act according to the law of investment. The general rule of investment is: the longer the investment cycle, the greater the risk, so the final decision of investors can stand the test of time.

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The traffic condition near the store will affect the quality of business to a large extent, so the shop will usually consider pedestrians' work and work routes.

However, there is a clear gap between traffic flow and work hours.

According to the survey, almost ninety percent of the industry is suitable for driving on the off route, because people only have time to go shopping after work.

However, it's not the location next to the main road. It's actually a gold location. In fact, there are many suitable places to shop in the lane extending from the main road, because consumers usually spend their time on their way home.

At the same street, there are several clothing stores with triangular windows, and clothes shops that are located on the main road to the lane will attract consumers first.

The ideal gold location should be the location on the right side of the off route.

The consumption level of family and population is determined by their income level. Therefore, the level of income of nearby population has a decisive influence on the geographical location of clothing store.

Household income per capita can be obtained through household sampling survey.

When choosing a clothing store address, the top grade clothing store takes the area with high social and economic status and large disposable income among the young and middle-aged customers as the priority clothing store address.

If a clothing store operates a commodity that is not highly selective and has a high frequency of purchase, there will be too many competitors in the same area, which will inevitably affect the economic efficiency of the clothing store.

Therefore, when choosing a place of operation, we should have a detailed understanding of the number of similar clothing shops near the site, the size, decoration level, commodity variety, price and hospitality attitude of these clothing stores, and whether their entry will increase competition or benefit each other.