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    How To Make The Location Of The Shops Quickly Make Money?

    2015/1/18 16:40:00 31

    Shop MarketingOperationMaking Money Skills

    In many cases, customer The first thing you see or think of is "name". If the "name" has made a big mistake, the customer will stay away from it. The seemingly simple purchase of goods by customers is a purely trading behavior. But to sum up, things are not very simple.

    First of all, customers are not machines, their shopping behavior is not mechanical movement. Before shopping, customers need to analyze and identify who should buy and who should not buy it.

    Secondly, customers are buying goods on the surface, but they are actually buying "needs". Such needs include material needs and spiritual needs.

    Finally, the customer is finishing. purchase After the activity, they will also weigh and judge whether the value of their purchases is "worth". If you think "value" will result in repeated purchases, otherwise, decisions will be made to give up.

    It can be seen that the purchase behavior of customers is affected by psychological activities from beginning to end. In the psychological activities of customers, the recognition of shop names is a very important part.

    Before buying, customers choose to think. Shop name And distinguish and judge according to the name of the shop.

    Whether the customer's needs are satisfied in the purchase will also be affected by the name of the shop.

    After shopping, customers will think of shop names when making repeated purchases.

    It can be said that the frequency of store names is quite high during the whole process of customer buying activities. Shop names have great influence on customers' psychological activities.

    The principle of naming shops:

    The shopkeeper must like the name.

    Shop names must be in line with the commodities in operation, giving people the right impression.

    Shop names should not be negatively affected.

    Shop names should be liked and accepted by shop assistants.

    Shop names try to avoid letters and numbers.

    Shop names should not be counted.

    Shop names should be easy to read and easy to write.

    Shop names must be novel, unconventional, and not similar to other shop names.

    Don't specializes in shop names.

    Shop name should be suitable for the taste of the target customers.

    Shop names should give people aesthetic feeling and artistic accomplishment.

    2. Common naming methods

    Naming methods related to commodity management, such as "Mi Mei Xiang dumplings";

    Naming methods related to folklore or historical celebrities, such as "Wen Jun distillery";

    Naming related to dealer service spirit, such as "one profit shop".

    The naming related to image formation, such as "Pacific Department Store".

    We should believe that the name of Geely can satisfy the psychological needs of customers, so as to attract more customers and bring more profits to the shops.


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    Read the next article

    Fame Accumulates Slowly.

    No matter the quality, specification or price of the product, customers can accept it. That is to say, shops must closely contact customers at every stage of operation. On the one hand is to meet their requirements, on the other hand is to guide demand.

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