Anti Corruption Has Led To A Decline In China'S Male Luxury Consumption.

Foreign media said the data of Bain strategy consultants in 2014 showed that the decline of high-end female jewelry brands in China's luxury market was lower than that of male luxury goods at similar prices.

The analysis points out that the impact of anti-corruption has led to a decline in the consumption of men's luxury goods, because the majority of men are male, and the consumption and gift of men's luxury goods are greatly reduced.

The second reason for the decline is that more and more capable Chinese do not consume at home.

It is reported that the bain strategy consultancy company is the Research Report and data released in January 20th.

China Central Broadcasting Network and Xinhuanet issued a headline on 2014.

The downturn is linked to anti-corruption.

Luxury goods in China declined for the first time in 8 years in 2014.

The largest decline was 13%, while men's clothing fell by 10%.

Bain's survey shows accessories.

The total consumption of luxury goods consisting of 8 categories of shoes, jewelry and other products in 2014 was 1% lower than that in 2013.

Women's products are still growing, cosmetics grow 7%, clothing grows 11%.

The report argues that sales of luxury stores in mainland China are hard to achieve in 2015.

The study found that the more expensive the brand was, the higher the desire it was.

The total consumption is about 115 billion yuan.

The report is a sample of 1400 luxury consumers in more than 10 cities across the country who earn more than 10 thousand yuan a month.

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The 42 year old Alessandro Michele graduated from Rome Fashion Institute and served as a senior accessory designer in Fendi.

He joined GUCCI in 2002 and gradually took charge of important design responsibilities in the design department. In 2011, he was promoted to deputy director of Frida Giannini.

In September 2014, he was appointed the creative director of Gucci, the famous Italy porcelain brand Richard Ginori, which was acquired in June 2013.

"After careful and comprehensive consideration, Alessandro Michele was appointed Gucci's new creative director," said Marco Bizzarri, President and chief executive of Gucci.

This appointment is based on the contemporary vision that he can actually embody as a brand.

Alessandro and I have reached a consensus on the brand new vision that Gucci needs urgently.

In the future, we will continue to use our contemporary vision as a source of inspiration in our respective posts.

"Alessandro's talent and his understanding of the brand and the tacit understanding of the existing design team will undoubtedly help him to rapidly implement his creative direction for all series and brand images." Marco Bizzarri continues to add: "the Gucci men's 2015/16 autumn and winter series just released in January 19th has been realized by the excellent cooperation between the men's design and production department. This shows that Gucci is ready to move forward in a new direction."

Kai Yun group president and chairman also said: "in retrospect of the history of Gucci, Gucci has always been creating its exciting and exciting moments by its innovative spirit and unique works. That is why Gucci can become one of Italy's most famous fashion brands and one of the most classic and outstanding boutique brands in the world.

The brilliant talents and vision of Alessandro Michele can bring a new perspective of modern trend for Gucci, thus leading Gucci to open up a new exciting chapter in the history of the brand.

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