2015, The Shoe Industry Needs To Sum Up The Details Of Success Or Failure.

In 2014, the shoe industry was seen as a storm. Sales of brand shoes declined, factories cut down, and businesses kept running. First, let's talk about the status quo of women's shoes.

In recent years, the brand of women's shoes can be seen surging. The pattern of self run, cross-border, joint venture, direct selling, micro business, joint and shareholding is frequent. The stronger the stronger, the weaker the weaker.

About 30 million pairs of sales of big east women's shoes make some brands of similar shoes very cold.

If we calculate 1 million pairs of shoes according to the annual output of two lines, at least 30 brands will disappear. This is only a prediction. The biggest harm is that the low price trend of Dadong is affecting the ecosystem of all shoe industries.

It is not hard to imagine that with the decline of production volume, a few production lines can barely reduce production and maintain.

Just ask! How can a factory with only one line be reduced?

Meanwhile, the rapid rise of female leather in 2014 will force some shoe factories to pform the leather sector.

In the next few years, some women's shoes manufacturers will continue to disappear, and there will not be any national brand of women's shoes.

There will be three types of brand development for women's shoes in 2015:

1, stable and medium rise type.

At present, there are no more than 5 enterprises of this type in Wenzhou. The big coffee people who are familiar with the footwear industry know that the brand name is not here, nor do I do any free advertising.

These business owners in the industry are OK, or kind, big minded.

But we must seize the opportunity of brand rising trend, replace the aging agents, eliminate the sales agents at the end of the sale, optimize the agents team, never push the brand with enthusiasm, pull the monopoly, we must accumulate thick and thin, wait until the economic environment gets warmer, and take advantage of the opportunity to attack.

2, sales decline slightly

Most enterprises are in this situation, thanks to the boss's way of doing business and sticking to the stable foundation that has been built over the years.

The two method can be referred to. First, to maintain production at the expense of profits, reduce the factory's ex factory price, and support the agents to seize the terminal market with cost-effective products. Two, the manufacturers themselves must combine with the raw material suppliers to reduce the cost of raw materials and to develop together to win.

3. Sharp decline.

There is no way out for these enterprises. The days when women's shoes market style is infinite is gone forever. The only way out is to stabilize the production line.

The manufacturer must sort out the existing customers, make outstanding customers into the company or focus on support, only do several strong areas to expand sales and maintain production, other customers should clean up and act as early as possible, otherwise the receivables will be dead.

Another way is the pformation of OEM production, not to do the brand is not terrible, terrible is knowing that the brand can not go down, the idea is not changed but still die.

Do not say, there are such people, waiting for the natural is eliminated.

Besides, leather men's shoes.

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Over the years, Wenzhou's injection molding, formal clothing, business casual brand shoes and terminal market are almost identical. In terms of industry, they are born with the same mom and dad. Product development is only imitation and imitation. There is no innovation at all. Some factories produce what they produce ten years ago, and what they produce at the same time; while brand terminal marketing, the same channels, products, images, prices, services and policies result in repeated network construction and vicious competition.

Then, with the coming of 2015, where should the brand of men's shoes go? In my opinion, being a man is simple and men's shoes need to be simpler. There are only two kinds of men's shoes brand enterprises in the future.

First, insist on brand management.

1, the first line brand mode.

The shoe market in 2014 can see that the position of the boss is very bad, especially the brand of men's shoes in Wenzhou. The decline in sales has made many people in the industry feel that their days will be very sad.

Here, I solemnly remind you, master, you need not worry about them. After all, they have so many channels and sales volume, so many years of experience and fund deposition, to develop to today, the pace of slowing down is normal.

Moreover, at present, no matter what the international or domestic economic situation is so bad, which industry will be good? Therefore, everyone's worries are slightly redundant. The first-line brands are regarded as local tyrants. They are from agents, self run to affiliates, contracts and so on. As long as the business mode is changed, the market performance is still very stable.

2, the second line is the area.

Today, leather men's shoes wholesale millions of years are hard to survive.

As a second tier brand, it is best not to blindly pursue the number of agents. In fact, it is good to focus on building several sample markets.

As for the other blank areas, do not invest in attracting businesses. You can leave them behind, or join the joint ventures with some chain retail stores in the region, and develop them into municipal agents, enjoy the same price advantage as the total generation, do fine retail, and take root in the terminal.

The 3 and three lines are scattered and OEM.

Relatively speaking, such a brand enterprise, in fact, the situation has been very embarrassing.

And a lot of enterprises (boss wife) mantra is, anyway, the money also made a lot of money, how long it can be done, do not do, enjoy the good luck! We respect their choice, but these are just for the sake of life to earn money without the brand sense of mission and spiritual heritage, can only be said to be the tragedy of our footwear industry! I also want to tell them, if you really do not want to do, please authorize the brand, maybe the agent has the advantage of being lighter.

The beauty of success is also the achievement of oneself!

Two, focus on the production of OEM manufacturers

Personal suggestion, since making OEM, the production line should not be too much, one is better, and the business should not exceed two lines.

As the OEM manufacturer, we must concentrate on developing the marketable products in the customers' area and go out to develop products.

Similarly, since we have to make OEM, we must produce the best cost-effective products. If not, how many factories, brands and regional dealers in Wenzhou make your home products.

Of course, OEM manufacturers must grasp three principles: 1, quantity; 2, capital flow is benign; 3, information can be interconnected and shared, the resources and customers choose, you can know in your mind.

Looking forward to 2015

The development prospect will be a year full of innovation and challenge.

In my personal analysis, there will be three kinds of shoe enterprises rising in the future competition.

1, fashion women's shoes.

Most of the owners of these factories are developed and have a fashionable eye. They are rich in fashion and information at home and abroad, and are also very accurate in product control.

We all know that the public sells better than fashion, but nowadays there are too many shoes and less fashion.

Since 2014, agents have been looking for such processing plants everywhere. Even if they are, it is difficult for them to cooperate.

At the same time, these fashion women's shoes manufacturers have been busy with orders, funds are also very benign, picking up customers are doing, very competitive advantage.

2.

(national style).

In Wenzhou, there were a group of manufacturers of women's shoes, which had been sandwiched between leather and leather shoes.

In recent years, with the low tide of women's shoes, leather shoes have begun to reveal their heads. The so-called "lilies" also have spring, and now they are ushering in a new outbreak.

3, fashion male leather.

The three styles of gentlemen of Wenzhou men's shoes, injection molding and business Hugh once dominate the domestic market for more than twenty years.

So called Cheng Cheng Xiao He is also defeated by Xiao He.

Now the Korean version, the international fan and the high imitation products begin to debut. They are the international standard and the retail price of Wenzhou shoes. All these factories are not shops for buyers, they are micro businesses or direct selling brands.

To sum up, no matter what kind of shoe companies, bosses need to integrate with the market, find more markets, find customers' demand points, understand customers and satisfy customers, so that they can have a chance to seek breakthroughs.

In daily work, we should record customers' sales, capital and credit, and reasonably classify the customers.

To standardize the rules of the game and inculcate factory support is a trust, not a concept of obligation, so that customers can develop one year or two habits.

Finally, I would like to advise those companies that are generally competent and focused on production. If business is bad, please go deep into product information research and development, do not do well in products, and do marketing.

Also heartily warned you: if we do not study the production-oriented enterprises, once the marketing is done, the consequences are undoubtedly playing the palace.