Secrets Of Display: How To Increase Sales Of Clothing Stores

In the limited space of clothing shops, we must make rational use of space. The height of clothing display rack is generally 80cm~170cm. This range is generally the best area for customers to look at, so visually makes customers feel comfortable.

Display and display according to different kinds of clothing. Specific and detailed categories of clothing, colors, specifications, styles and other elements of the classification. In this way, consumers can understand the information of clothing products at a glance.

An excellent clothing Shops, the most indispensable thing is their own unique theme. The setting of themes is based on holidays and major events. Changing frequently theme It can bring more freshness, so as to attract more customers and make customers more fun in consumption.

For new clothing and special costumes, we should give prominence to the display. It can be displayed in a conspicuous place by means of lighting, lighting, color matching and special decoration. Only in this way can we enhance the effect of publicity so that customers can pay more attention to them. display Commodities.

For clothing display can not be restricted to classified grouping display, collocation display can highlight the highlights and advantages of clothing. A reasonable collocation of all kinds of clothing will not only increase the overall sense and three-dimensional sense of clothing, but will also generate joint sales in most cases, so as to increase sales performance easily.

Selling display is a promotional display method for some off-season or discount clothing. Store operators can accumulate clothing in a more visible and spacious location, so that customers can freely select and purchase. In order to achieve the purpose of promotion and sale.

Do not despise and belittle the work of clothing display. There is also a question of raising sales in the small clothing display. Therefore, operators must pay attention to the display of clothing in their stores, so that clothing sales can be continuously improved.

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Proper space not only provides vertical arrangement for goods, but also provides convenience for salesmen to get on shelves, deliver goods and clean them.

1. display height

The height of clothing display rack is generally the most common 90 cm ~180 cm, and the best display place of customer's chest to eye height is called "golden space".

2. concept of commodity category

According to the shape, color and price of the product itself, there are different ways of displaying different forms suitable for consumers. Generally speaking, it can be divided into:

A. is small in size, and large in size.

B. the price is low before the price is high.

C. the darker colors are in front, and the brighter ones are behind.

D. seasonal commodities are in the front and the popular commodities are in the rear.

3. essentials of clothing display

The effective use of partitioned boards is to fix the position of goods, prevent goods from being out of stock, and keep the shelf uniformity.

The outward facing stereoscopic display enables customers to see goods easily.

The posting position of the price tag should be consistent, and it should be prevented from falling off. If there is a special activity, it should be marked with POP or special price tag.

Clothing display: from big to small, from left to right, from shallow to deep, from top to bottom.

4. shelf segmentation

Upper level: display some representative and sensible commodities.

The gold layer displays some distinctive and highly profitable products.

There are some stable commodities in the middle level.

The lower floors display some more expensive products.

5. focus focus display

Use lighting, color and decoration to create an atmosphere and focus on customers' attention.

6. standardization of clothing display

The label is positive, enabling customers to be clear and easy to take. It is also a basic way of display.

The display of safety and stability can make the open shelf shop without the risk of automatic caving, especially the top commodities. The highest level of display must be unified.