The Luxury Industry Ushered In The Heyday Of Grandma Models

France

C line has recently recruited two young models and 81 year old writer Joan Didion as models for this summer's advertising campaign.

Jody di Dion is an active editor of fashion magazine VOGUE in 1970s. He is currently a writer and essayist.

Dion, a CELINE official, said: "Joan Di, by breaking the freshness of the rules and regulations, has become a good medium to express the philosophy and ideal of the brand."

Italy luxury brand dujibana launched many grandma models in this quarter's advertising campaign.

Through the Sicilian and Spanish traditional elements of the blend of clothing and knapsack, beautiful.

It seems that they are very happy to laugh and talk, and to express their affectionate features with young models.

"The concept of family is the core of brand DNA, so we always carry out family centered activities."

Luxury brands can use their grandmother models in advertising campaigns, which can be seen as a marketing campaign that covers all age groups.

This is because with the aging of the world population, the elderly have become the largest consumer class.

The luxury industry is not only looking at young models that attract younger consumers, but also using grandma models that attract older consumers.

In addition, grandma model has brought fresh feelings to the garment industry which is a professional model, and has played an important role in enhancing the consumer's attention to the brand.