Local Outdoor Brands Enhance Their Image Through The Exhibition.
Exhibitors have been diverted from the increasing outdoor exhibition.
Due to cost and time considerations, enterprises will be more targeted in the selection of exhibitions, and the purpose of exhibiting will be more clear.
ISPO BEIJING Exhibition
Many of the local outdoor brands are no longer just attracting distributors, but are concerned about how to enhance brand image and help dealers.
CAMEL spokesperson Han Han came to cheer on the camel fashion show.
Han Han's arrival also surprised the organizers of the event, ISPO global director Tobias Groeber (Gao Tuo) came to hear the news, and Han Han and CAMEL camels senior leaders participated in the new product unveiling ceremony.
Insiders say that a well-known public figure like Han Han can join in.
Outdoor exhibition
It will undoubtedly greatly promote the popularization of outdoor sports and promote the development and win-win of China's outdoor industry.
Europe's ten largest sports brand KELME (Carle beauty) officially announced its march in anticipation.
Outdoor area
Li Jinyu, Lei Diansheng, red sandalwood, Alfa, good younger brother and many other singers, stars and outdoor "big coffee" are helping to create momentum.
Ke Yongxiang, general manager of KELME China Limited, said that they chose to voice on the most authoritative and professional platform in the outdoor industry. This is the first step of wide publicity. Their brand publicity role and the late marketing effect can not be estimated at the moment.
CAMKIDS skillfully borrowed the "big name" to make ISPO exhibition marketing vivid and colorful. It gathered a lot of popularity at the scene and opened the marketing gate of this year's blockbuster activities.
Many people have seen the film "private order" directed by Feng Xiaogang. We must be impressed with the "apology link" at the end. The four faced group faces the environmental problems of haze, pollution, forest destruction, subsidence and so on, and the scene of solemn apology to nature is beating the hearts of people.
"Therefore, CAMKIDS chose to issue a public service appeal on the platform of ISPO, leading our brand cartoon image to cultivate the family, and launching a joint campaign of" apology to the nature ". We hope to ring the alarm bell again for people through activities, and urge everyone to practice environmental protection activities.
Hong Qinming told reporters that many audiences and CAMKIDS had struck a chord at the moment. They took up the pen and left a name on the signature wall and promised to protect their homeland together.
He said that in 2015, CAMKIDS will focus on environmental public welfare, civilized tourism and other topics. From the perspective of corporate social responsibility, more consumers will pay attention to outdoor public welfare, so as to enhance the reputation of CAMKIDS brand.
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