Which Is The Luxury Consumer? The Chinese Become The Main Force Of Consumption.

Which luxury goods consumption is strong? The luxury goods Research Institute and the Institute of wealth management of the luxury goods Research Institute recently released the China luxury report, showing that the Chinese bought 46% of the world's luxury goods in 2014, which is the undisputed largest buyer in the global luxury market.

The report pointed out that in 2014, Chinese consumers' global luxury consumption reached 106 billion US dollars (about about 640000000000 yuan), an increase of 4% over the same period, and the global Luxury goods The total capacity of the market reached a record $232 billion.

However, it is noteworthy that the consumption of Chinese consumers in 2014 decreased significantly, to $25 billion, down 11% from the same period last year. The proportion of China's luxury goods market in the global luxury market dropped from 13% in 2013 to 11% in 2014.

Overseas consumption of Chinese consumers has been further strengthened. Presentation In 2014, the number of outbound tourists in China increased by about 20% for fifth consecutive years. The number of outbound tourists in China was about 53000000 from 2010 to 117 million in 2014, and the per capita consumption of overseas shopping reached US $632, the highest in the world, mainly in luxury consumption. In 2014, the total amount of luxury goods consumed by Chinese consumers amounted to 81 billion US dollars (106 billion US dollars worldwide), indicating that about 76% of the consumption of luxury goods occurred outside the country, and this proportion continued to grow.

China's luxury market is being abandoned by luxury brands. Because of the sharp rise in outbound tourism and the existence of luxury price differentials at home and abroad, Consumption outflow As a result, Chinese consumers are being emphasized, but not paying much attention to the Chinese market has become the prevailing mentality of many international brand managers.

In addition, fake goods are also one of the main reasons why many brands give up the Chinese market. The wealth and Quality Research Institute found that the market visibility of luxury goods is more than 6 times that of genuine products, that is, luxury brands that are seen everywhere on the streets are mostly fake. Counterfeit goods have already reached the point where the luxury brands are hard to get back.