Upgrading From Shoe Material To Improving Customer Wear Experience

"People usually think that consumers are not sensitive to shoes materials. In fact, many consumers have begun to pick on shoes. They can tell what shoes are made of shoes, and they will tell customers what kind of shoes they are looking for and what kind of shoes they want to use."

Mr. Guo, who is engaged in sports and leisure footwear business, feels deeply that nowadays young people are even more professional in wearing shoes than sellers.

Not only do sales terminals understand this principle, but shoe manufacturers and even upper shoe and shoe manufacturers are beginning to realize this.

Therefore, from the beginning of shoe material, we should consider the customer's wearing experience. However, different footwear manufacturers and shoes wearers have different standards of experience.

Take the sponge, which is most commonly used in shoes, and is most easily overlooked by consumers.

Sponge is needed in shoes, insole, tongue and heel.

Shoes for many years engaged in sponge production, covers an area of more than 50 acres of new factory area, every day about 40 large and small trucks in and out, each year the sponge can be used for 400 million pairs of shoes, which means that its improvement is related to 400 million people wearing.

"I have many customers, some of them hope that the sponge can be used to enhance the comfort of shoes, others want to improve the bouncing property of shoes, and others need to endure.

Or low temperature resistance.

But customers are vague about what they want.

Based on these communication obstacles, Lin Guodong, general manager of the Asia shoes material company, began to explore the sponge products.

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A pair of shoes has a high usage rate for sponge, and sponge used in every detail is different.

In 2013, the company made physical performance standards for its sponge products, such as density,

Specific indexes such as resilience, elongation, tensile strength and so on.

Through the visual data of sponge, we can enhance the experience of a pair of shoes in specific aspects, such as comfort, bouncing force, fire prevention and so on, so that shoemaking enterprises can subdivide and apply different functions of the sponge, and display a pair of shoes more clearly for consumers at the sales side.

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The sixteenth largest China Southern China international textile and garment industry technology exhibition (DTC2015) and the sixteenth China (Dongguan) international shoe machine shoe material industrial technology exhibition (DFM2015) will be held on March 2015, 26-29, March 2015.

The China (Dongguan) International Textile and garment industry technology exhibition, and China (Dongguan) international shoe machine shoe material industry technology exhibition, which has attracted the attention of the industry, has attracted more than 350 enterprises to participate in the exhibition.

Exhibitors from China, Hongkong, Taiwan, Japan, India, Germany, South Korea, Italy, the United States, France and Switzerland and other countries and regions.

The exhibition brings together the industry elite from all over the world.

In 2015, the two major exhibitions will face changes in the market and customers' demand for high quality. Exhibitors will demonstrate high-efficiency automatic production equipment, hoping to help customers reduce their manpower and increase production efficiency, while saving energy and responding to environmental protection.

The organizers expect that this year's textile and clothing exhibition will be filled with exhibits. The exhibitors include: sewing machines, Silver Arrows, jewels, Stowe, Jinlun, Dongguan Xiang Xing, ZOJE, feather island and Kawada; weaving gall field precision machine, JakobMueller; embroidery and laser of Tian Dao, Da Zu laser, Jin Aoyu, exhibition art, Hefeng, Bao wheel; CAD/CAM's Chuan Shang, Ou Sima, Shanghai and eagle, Tuo Galla horse, PIC, Chunxiao, bang Chen and so on.

Among them, there are ironing equipment, accessories area such as fabric / accessories and other international famous brand machinery and equipment and products, becoming the best place to purchase clothing production equipment and processing aids in Southern China area annually.

During the exhibition, of course, there will be less popular activities in recent years.

The "Ninth eye eye fast row mark competition" has enabled the technicians to display their skills; and the conference invited experts from all walks of life to hold a number of "technical seminars" to explore the latest information and technology in the textile and garment industry, and to promote technical exchanges in the Pearl River Delta.

The sixteenth China (Dongguan) international shoe machine shoe material industrial technology exhibition (DFM2015) was also held at the same time. The exhibits include shoe soles, whole production lines, vamp making, bag machinery, luggage machinery, leather processing machinery, leather and artificial leather and so on.

It is expected that the exhibitors include Yi Gao Machinery Co., Ltd., sun Dong Machinery (Hongkong) Co., Ltd., Ling Ling, Lu Xin shoe machine, Jin Yuelai, Qi Yu, Chuan Hao, Yida, Qifeng, air show and so on.

As in previous years, the "Hongkong shoes design exhibition area" is the highlight of the annual exhibition. The winning works of the Hongkong shoe design competition sponsored by the Hongkong footwear industry (1970) are exhibited.

Visitors from all over the country can witness the creativity of Hongkong shoe designers and show the strong potential of the industry.

With the current operation of the Pearl River Delta manufacturing industry, enterprises will move part of the new productivity. Besides the business in Guangdong, the manufacturers set up factories in the peripheral provinces.

This trend has brought many buyers from outside the province to the exhibition, including buyers in Jiangxi, Guangxi, Hunan, Hubei, Jiangsu, Fujian, Zhejiang, Anhui, Henan and Sichuan provinces.

Overseas audiences, including Vietnam, Indonesia, Thailand, Malaysia, Kampuchea, Laos, Turkey and other places, increased significantly.

It can be seen that the conference will provide free two night hotel accommodation for the first time visiting overseas and Guangdong buyers.

It is hoped that these measures can attract more new customers to the exhibition.

In order to improve the professional buyers' group, the conference also provides free shuttle buses or groups to organize professional buyers and groups to return to the exhibition hall so that buyers can spend more time looking for the most suitable equipment and services in the exhibition.

In addition, in order to save the waiting time of the audience, the general assembly has provided a "pre registration system for audience card online". It will be convenient and convenient to register with the confirmation office at the registration office before entering the website and entering personal data registration before launching.

Register immediately at the conference website and plan your purchase trip as early as possible.