Anta'S Performance Is High, And Its Target Revenue In 2015 Is Billions Of Billions Of Dollars.

Enhance brand differentiation, multi brand strategy, seize market opportunities

In 2014, Anta improved. brand Differentiation and consolidation of professional image to enhance competitiveness, and adopt multi brand strategy to grasp the opportunities of high potential market.

In the past year, Anta has launched strategic cooperation with China's gymnastics and weightlifting wrestling judo two sports management centers to provide high quality competitive equipment for them. This not only makes Anta's national team sponsoring resources more complete, but also has synergy with the cooperation between the Chinese Olympic Committee and Chinese elite athletes.

Alliance with NBA China also let Anta The multi brand strategy has taken an important step. At present, Anta owns Anta, FILA, NBA, children and other brands to cover different people and different retail outlets. Among them, Anta aims at the most ordinary consumers, FILA aims at middle and high-end consumers, NBA brand is mainly aimed at basketball fans, and children's brands are targeted at children's groups. Anta and Anta children mainly cover street stores, FILA mainly covers high-end shopping malls, while NBA focuses on e-commerce channels.

　　 The retail oriented strategy is brilliant and competitiveness is further enhanced.

In the past year, Anta has successfully improved the competitiveness of dealers, improved the response speed to market changes and store efficiency through the improved retail oriented strategy. Anta continues to strengthen the retail oriented thinking and assessment system, requiring distributors to strictly comply with the company's retail policy, collects feedback from customers, and develops products that are well received by the market. Anta also shares market information and retail data with distributors, and provides precise ordering guidelines to encourage them to flexibly make up the order, keep inventory level stable and prevent inventory backlog, improve dealer profitability and maintain sustainable development capability.

To enhance executive power, the 2015 target refers to 10 billion revenue.

Ding Shizhong, chairman and CEO of Anta's board of directors, said: Sports goods in China In the past few years, the industry has faced challenges such as blurred brand image, poor product differentiation, excessive store expansion and poor inventory management. Although industry participants are striving for revival, the performance of different brands is different. And Anta has taken the lead in getting out of the industry downturn, not only to regain its momentum again, but also to create a new high. It is generally expected that the lack of differentiation and fierce competition will accelerate the integration of China's sporting goods industry in the short term. However, with our strong executive power and effective retail strategy, we are able to stand out in the same industry and bring about sustainable growth and profitability. In 2014, the cost of product design and development in Anta increased by 24.1% compared with 2013. In addition, it is widely believed that China's expanding domestic demand, improving people's livelihood, accelerating the development of sports industry and popularizing sports activities will further drive the demand for sporting goods with good functions and affordable prices. Therefore, we will give full play to our core strengths in order to maintain our leadership in all markets and grasp market opportunities in the long run.