The Garment Industry Has Changed Greatly, And The CHIC Charge Has Been A Leader In The Past.

　　 2015 business change CHIC On the way

Waving farewell 2014 into 2015, we are still in the era of commercial change in the apparel industry. In the three processes of industrialization, informatization and marketization, garment enterprises are constantly thinking, innovating and deepening the reform comprehensively. The most influential and influential clothing and clothing brand Expo will be held in Shanghai Convention and Exhibition Center, the twenty-third China International. Clothing and Accessories Fair (CHIC2015) also stresses the value of business change, and the pavilion will be redefined in a completely new way. It is worth mentioning that the three CHIC- brand exhibition has been held in Beijing for the first time in 2015. It will be incorporated into CHIC for the first time in the form of "exhibition in the exhibition" and will become the most passionate and interesting front zone of CHIC with a richer combination of tide and ecology. Thus, CHIC is on the way to business transformation.

From the moment the electricity supplier was born, it has been exploding, and those commodious shops and shopping malls are growing. clothing Operators have been watching their customers as the rise of online shopping continues to drain. Under the ever-increasing impact and pressure brought by e-commerce to traditional garment enterprises, we can keep pace with the pace of the times to gain vitality.

Mark Ed Faye, who is located in the B307 of Xingguang world exhibition area, is the best know how to use the innovation mode to develop the men's clothing brand. The traditional clothing brand, founded in 2001, has more than 1600 stores throughout the country. It was once overwhelmed by the impact of the Internet. But now the annual sales volume of their electricity supplier is from tens of millions to hundreds of millions of scale, and now it has become the hottest upstart of the Internet clothing brand. tradition Clothing brand To be an e-commerce provider, we only regard the electronic business platform as a way to deal with inventory products. Mark Ed Faye had foreseen the irrationality of this model very long ago, and promoted the importance of the electricity supplier department to the strategic position. The electricity supplier department is a parallel channel with the traditional rather than the traditional vassal. Relying on big data, the sense of distance is drawn to the favorite products of online customers. This innovation is not only a brand new development channel, but also an enterprise based on the characteristics of online consumer behavior.

This is an era of high speed information dissemination. This is an era of entertainment supremacy. With the development of China's entertainment industry, entertainment marketing is going forward, what kind of marketing means can a clothing brand use to stand out?

In 2014, Hangzhou Sino Sai Industrial Co., Ltd. and Hunan Golden Eagle cartoon channel became strategic partners. The first cooperation became the exclusive designated partner of "where to go". along with Children's wear industry In the transformation and upgrading, the competition has been constantly innovating, making clear the positioning of the "cartoon Empire", taking goods as the basis, and constantly optimizing the category construction. The essence of entertainment marketing is a kind of perceptual marketing. Perceptual marketing is not to persuade customers to buy from reason, but to arouse customers' buying behavior through sympathetic resonance. This roundabout strategy is more consistent with Chinese culture than implicit naked trading. Marketing in China has always been a better and more effective soft advertisement. Whether you agree with it or not, go to the 2015CHIC innocence exhibition area 62-C212 to find out exactly what charm the entertainment marketing brings to the brand.

In this era of creative economy, "creativity" is the most important economic driving force. "Innovation" is the product of creativity, and the creation of cultural symbols is the cornerstone of "innovation" and "creativity". In the voice of business change, those clothes companies that will be vigilant in times of danger will be the ultimate winners! Is CHIC and the exhibitors clothing brand being the big winner? 3.18, about Shanghai!