How Can We Make Money In The Peak Season Of Clothing?

Peak season of clothing Sales strategy The peak season of clothing is the industry rule that every costumes are well versed in. To open a clothing store, we must know the reason of "taking advantage of the peak season and taking advantage of the off-season". To take profits is to win the largest sales volume; to take advantage of the situation is to get the commanding heights and strive for long-term. Strategic advantage 。 Just after the severe test of the off-season, the clothing industry will soon usher in the selling season. The shopkeepers are ready to make a big profit. Then, how can we make money in the peak season of clothing? Next, Xiaobian tells you about the sales strategy of the clothing season, hoping to help everyone.

Focus on pioneering marketing work

When clothing sales season comes, if sales channels and customers remain at the original level, sales performance will not stop. It may be due to the increase of competitors or the marketing strategy of competitors. Therefore, in the off-season, apart from analyzing, classifying and managing the existing customers, the clothing businesses should also actively develop new marketing channels, develop new customers and markets, sum up experiences and lessons, plan the next market development plan, and train marketing personnel.

Testing consumer acceptance of new products

Consumers often spend their own money in the off-season. product The price is more sensitive, but this is the best time to test the acceptance of product price and value. If consumers are able to accept the styles and prices of new products in the off-season, then the marketing activities of new products in the peak season are relatively simple.

Do a good job in forecasting and monitoring of stock garments.

Excessive inventory is a huge financial pressure and business risk for garment traders. In order to reduce Stock Pressure is likely to result in a sharp reduction in the inventory. However, the low inventory level at the time of the peak season is likely to cause businesses to seize unexpected growth in demand. Therefore, sales forecasting and inventory monitoring are very important during the off-season.