• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    LVMH And Kering Comprehensive Strength PK Who Is The Winner?

    2015/3/3 14:14:00 39

    LVMHKeringComprehensive Strength

    The LVMH group was founded by Bernard Arnault in 1987, combining the world famous leather company Louis Vuitton and the liquor family MOET & CHANDON Hennessy Mo t Hennessy, with more than 50 brands.

    The group's main business includes five areas: wine and spirits, fashion and leather products, perfume and cosmetics, watches and clocks, jewelry, and boutique retail.

    The group has two irrelevant categories - leather goods, wine and spirits. These two categories can help to eliminate their volatile and fluctuant operating profits.

    In addition, the group has established a leading position in the beauty retailing industry, mainly through Sephora and DFS, a retailer dedicated to serving tourists, using its rich synergies of perfume and cosmetics business to steadily increase asset returns.

    By contrast, the Kering group's move towards lifestyle brand does not generate effective value for shareholders, and the synergy effect of luxury goods is not as expected.

    Since its acquisition of Puma in 2007, the return on investment capital and profit and earnings of its brand have gone in the wrong direction.

    In addition, the company gradually withdrew from the general retail industry and shifted its attention to the luxury market. Kering's move to life style made its potential valuation rise ineffective.

    Ten years ago, the Kering group's clear goal of "creating value through focusing on luxury" is still the right thing to do now.

    In this regard, the LVMH group has an obvious advantage.

    In recent years, luxury brands have been hit hard, and all brands such as Coach and Burberry have been damaged.

    LVMH and Kering group's largest brands, Louis Vuitton and Gucci, are working hard to protect their long-term attractiveness, increase entry level product prices, inject more novelty into their products, tighten their distribution control and curb shop expansion.

    Gucci seems to have been improving the price points of its entry-level products and making its communication and social networking more "advanced", so as to get rid of the luxury aura that consumers are abandoning.

    But by contrast, Louis Vuitton has always been more luxurious and expensive, and earlier acknowledged that it needed to suspend the new growth space and maintained strict control over distribution only through its only retail method.

    In addition, in the past few years, Louis Vuitton seems to have made efforts to make its style new and focus on making its products, and also joined the new designer, Nicolas Ghesqui re.

    In the next few years, this will probably become the top priority of Alessandro Michele, the new creative director of Gucci.

    The big brands of the two big groups have already lost their former star aura, no longer the group's rocking Qian Shu, so they need to accelerate their growth of small brands.

    Kering group has achieved remarkable results in this respect. Bottega Veneta and Saint Laurent are examples of great significance. Saint Laurent has long been the fastest growing brand in Kering, and more from its small brands including Alexander McQueen and Stella Stella.

    LVMH group also seems to realize that it can not rely solely on the performance of the exclusive brand, only recently has the need to adjust the brand business process, through the management of different brands of different prices, styles and consumer groups, but the group's small brands have not yet made significant progress.

    This shows that this is the advantage of Kering group.

    On the other hand, the watch and jewellery Department of LVMH group seems to provide more room for improvement in the short term, especially in the scope of new products and the emergence of resizing stores, which will promote the productivity and performance of Bulgari sales.

    More importantly, the group's wine and liquor sector is the time to repay the annual investment: the profits of champagne are back to the vitality before the crisis, and Cognac is a normal feedback.

    This is also the most important area for the group to achieve profit and return.

    LVMH group's Sephora and DFS are all positive contributors, both on the whole and in productivity.

    The growth of fashion and leather products sector will not increase overnight, but Fendi, Marc Jacobs and

    Loro Piana

    They are promising candidates.

      

    LVMH

    The group has higher structural attractiveness and higher stock market multiplier. However, Kering group is one of the most convincing low valuation in the industry.

    The Kering group's efforts are mainly focused on the Gucci brand, although the new creative director Alessandro Michele's latest men's and women's clothing series has won the lead, and he has quickly assumed the responsibility of the Fashion Week fashion show and is immersed in the spring and summer show in September.

    Latest fashion

    In the series, Gucci also needs time to get out of difficulties.

    In addition, the cooperation strength of Michele and Marco Bizzarri, the chief executive officer of Kering group's fashion and leather products department and Gucci's new CEO and CEO, will keep the brand running smoothly and prevent the outflow of unfavorable news in the next 12 months.

    All in all, these indicate that Kering group is more advantageous in the short term development, while LVMH group gets a higher score in terms of long-term structural attractiveness.


    • Related reading

    Clothing Companies Have High Hopes For Cross-Border Products. How Do They Do It?

    Daily headlines
    |
    2015/3/2 9:10:00
    37

    The Future Of Luxe'S "China Custom" Luxury Brand

    Daily headlines
    |
    2015/3/1 15:38:00
    32

    Ma Yun Complained: There Are Some Reasons For Donating Overseas Personal Alibaba Overseas.

    Daily headlines
    |
    2015/2/28 21:27:00
    35

    GUCCI Personnel Change The Farce You Don'T Know

    Daily headlines
    |
    2015/2/27 21:01:00
    26

    Bestseller Fashion Optimization Inventory Management Multichannel Retail Profit Doubled

    Daily headlines
    |
    2015/2/26 21:29:00
    69
    Read the next article

    Roberto Cavalli Recorded A Slight Increase In Its Performance Last Year.

    Although the authorized operation of its Cavalli Class brand changed problems (after the bankruptcy of Dressing company was pferred to Swinger company), in 2014, the authorized business of the group also recorded good results, and authorized operating expenses increased by 11.6%.

    主站蜘蛛池模板: 欧美日韩黄色大片| 亚洲乱人伦在线| 久久午夜无码鲁丝片午夜精品| 男女下面无遮挡一进一出| 欧美日韩激情在线| 国产美女一级特黄毛片| 可以免费看黄的app| 中文字幕乱码人妻一区二区三区| 日韩爱爱小视频| 最新国产乱人伦偷精品免费网站| 国产探花在线观看| 久久精品亚洲一区二区三区浴池 | 亚洲精品无码久久久久| 丰满岳妇乱一区二区三区| 免费在线你懂的| 日韩视频在线观看中字| 国产精品揄拍100视频| 亚洲免费黄色网| 成年人免费的视频| 欧美性猛交XXXX富婆| 在线天堂bt种子资源| 动漫精品一区二区三区3d| 久久久久亚洲av成人网人人软件| 日本xxxxx高清视频| 日韩精品有码在线三上悠亚| 国产精品视频白浆免费视频| 亚洲美女大bbbbbbbbb| 一个人晚上睡不着看b站大全| 狠狠97人人婷婷五月| 好硬好湿好爽再深一点h视频| 人妻在线无码一区二区三区| 一级做a爰片性色毛片刺激 | hkpic比思特区东方美人| 波多野结衣最新电影| 大学生一级毛片高清版| 亚洲妇熟xxxx妇色黄| 91大神精品视频| 最近在线中文字幕影院网| 国产激情精品一区二区三区| 久久九九久精品国产免费直播| 青青草国产三级精品三级|