Brazil Finished Leather Has Gradually Lost Its Competitiveness In The EU Market.

There is evidence that leather, leather and wet leather produced by Brazil tanneries are becoming less competitive in the market. The raw materials of ultra-high prices are imported to the EU, plus the import tariffs of Brazil leather and wet blue leather, which we have mentioned many times before.

Finished leather has almost lost its market in the European Union.

Besides, the cost of energy and wages is increasing. Now Brazil has higher production costs than European countries, but production efficiency is lower than that of Europe.

Although Brazil can produce high quality finished leather,

The reason is that they can only produce and sell wet blue skin. This sad reality can not be changed in the short term.

According to reliable sources, Brazil is of high quality.

The price of leather is 10-20% higher than that of European leather.

This is why the Brazil Leather Association is trying to help leather companies to promote their leather products around the world. For example, recently organized enterprises went to India for promotional activities.

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The bosses of the leather industry in Xinji entered the 2014 with a sense of apprehension or even pessimism.

The foreign market is sluggish and the domestic market is weak. The leather industry is encountering the "small year" - their common judgement.

However, over the past year, the gloom of bosses' faces has dissipated and replaced by the joy of selling products.

Xinji international leather city is regarded as a barometer for the development of leather industry in Xinji. More than 800 of the 1150 garment manufacturing enterprises have marketing and display shops here.

"Sales exceeded 6 billion yuan, an increase of more than 20% over the same period last year."

Recently, Tian Yingshen, deputy general manager of Xinji International Leather City, took the newly released annual financial statement. He sighed repeatedly: "first worry and then joy," the "year of the year" goes out of the "Mavericks" market. This year is really thrilling.

In Tian Yingshen's view, last October was the turning point of the Xinji leather industry's steady upward trend.

"Last summer, we went to Europe for an inspection tour and found that foreign markets were still gloomy, which made us less confident.

Once the business is running poorly, the leather city supported by rent will also be difficult to sustain. "

How to deal with the development of the "small year"? After a comprehensive analysis of all kinds of information gathered, a business battle to get rid of the difficulties began quietly.

Before the arrival of the traditional winter sales season, the manufacturers made preparations: they developed leather, down, fur and leather clothing on the basis of the original leather clothing and Nick's overcome. In the style of the products, they changed from traditional style to characteristic fashion. In the product positioning, high school and low grade were readily available to meet different consumer groups.

Xinji international leather city is also attracting people's minds.

"In October last year, we worked with 86 travel agencies in China to fully explore the potential of the 4A level tourist attractions in the leather city and to develop leisure shopping tours."

Thus, under the organization of travel agencies, a bus full of tourists sent tourists to Beijing, Tianjin, Shandong, Jiangsu and other places to Xinji. At the most day, the leather city received 200 bus buses.

County and sub county market is another focus of leather city's efforts.

"We investigated the shopping situation of tourists from different counties for 15 consecutive days.

In the past, some rural consumers came to buy some cheap goods such as gloves and slippers. Now they are different. A bus is 45 people. When they buy the more than 30 mink coat at most, it is about 500 thousand yuan.

To this end, leather city and travel agencies increase the departure location, the shuttle bus directly to the county seat, the current province in addition to Zhangjiakou, Qinhuangdao, have achieved coverage.

A car car brings tourists rolling money.

According to statistics, 1 million 900 thousand of the total 3 million 200 thousand passenger trips in leather city were pported by travel agencies.

Hebei famous flower leather Co., Ltd. was a large sales person in leather city last year. 6 stores sold leather goods, bags and fur clothing respectively.

At noon on February 10th, people in the famous fur and fur clothing store came and went, and the more than 10 shopping guide members were so busy that they could not even eat lunch.

Li Zhansheng, general manager of the company who helped to receive customers, said: "there are big gains in the" year of the year ". The total sales volume increased by 20% year-on-year.