Moschino Revenue Increased By 7%. The New Creative Director Has The Most Credit.

The sales report of Moschino 2014 shows that the brand has nearly 7% revenue growth, with the Aeffe of its parent company stagnating.

Aeffe controls many luxury brands, including Alberta Ferretti, Philosophy di Alberta Ferretti, Moschino and Pollini.

In 2014, the parent company contributed 251 million 500 thousand euros (about 287 million US dollars) instead of 251 million 100 thousand euros (about US $286 million), reported by Fashionista.

At that time, Moschino accounted for 65% of Aeffe's total sales, which accounted for about 60% of its total sales in 2013.

Moschino's revenue rose 6.9% to 163 million 400 thousand euros (about $186 million), according to Fashionista.

The company's latest report also shows that Alberta Ferretti has a 1.6% growth while Philosophy has dropped by 36%, which may be why it ushered in a new creative director last year.

Pollini also changed its creative director in 2014, but saw only 0.6% of the revenue rise.

Between 2012 and 2013, Moschino rose by 3% and Pollini rose by 5.4%, Fashionista reported.

The designer Jeremy Scott showed his first series a year ago as the creative director of the brand.

It didn't really reach the store until the fall of 2014.

Bright, weird and famous celebrity's popularity.

According to Fashionista, Moschino has also experienced a period of rapid growth, especially in 2011 and 2012.

In related news, Moschino announced last week that it will open a new shop in spring this year near Wooster street, SOHO District, New York, 73.

Italy luxury

The company signed and rented a 3700 square foot space, built in 1929, originally a four storey garage.

Scott designed the store's new retail concept.

It is reported that it is similar to Moshino's first American boutique, which recently opened in Beverly Avenue West of California's Hollywood. The 3500 square foot space was also used by Hadid gallery.

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The total number of Companies in the fashion industry is about 73060, with a total sales of about 90 billion euros and nearly 380 thousand full-time jobs.

If there are wholesale and retail businesses, the total number of Companies in Italy is 28, with a total sales of 164 billion euros and a workforce of nearly 590 thousand.

(data obtained from 2012)

In the overall manufacturing industry in Italy, the fashion industry accounts for 18%, while fashion industry exports account for 1/4 of Italy's manufacturing exports.

Half of the total revenue of Italy's fashion industry is made up of the top 135 companies, including 120 high-end fashion companies and 15 distributors - all of them operate in Italy, with annual sales of at least 100 million euros.

The sales volume of these 135 companies increased from 41 billion 700 million euros in 2009 to 55 billion 200 million euros in 2013, an increase of 32.4%.

In the five years from 2009 to 2013, the sales of high-end fashion brands increased by 43.8%, among which the best performance was Prada (+129.8%) and Ferragamo (+103.8%), while Miroglio and D&G fell 10.9% and 6.7%.

At the same time, other European fashion industry powers, France and Spain, the fashion industry export performance far less than Italy, the two countries' textile and clothing exports are in a trade deficit situation.

Example: the net export deficit of French textiles exceeds 1 billion euros.

In the future, the overall trend of Italy's fashion industry is positive. It is estimated that the overall income of Italy's fashion industry will increase by 2% - 3% in 2014, and will remain stable in 2015.