The Guide Of Sports Industry Chain Companies Such As The "Noble Bird Explorer" And Other Companies Are Heading For A New Situation.

In February 27th, the central deep reform group considered and passed the general plan of China's football reform, and investors were eager for the listed companies in the relevant industry chain.

The following reporters will detail the listed companies of A football industry chain for investors.

Dear bird: the company intends to sign a strategic cooperation framework agreement with tiger tiger sports for a period of 5 years. The two sides intend to take the lead in establishing a sports industry fund. The target size of the fund is 2 billion yuan and the first stage is 1 billion yuan.

The company intends to set up a pathfinder and a sports industry M & A fund jointly with Jiangxi and same asset management Co. Ltd., with a scale of 300 million yuan.

Jihua Group: in response to the call of the state to "promote the interactive development of sports industry and related industries", the company established a strategy of "strengthening two into three". (while continuing to make major manufacturing industries, it actively entered the third industry, eyesight coordinated development of second and third industries), and launched the "inter China destination project" for 10 years to build 35 sports tourism complexes.

China Sports Industry: the company is the sole listing platform of the General Administration of sports.

Lehman optoelectronics: the company is the sole partner of LED equipment in the Super League, providing full color advertising display equipment and related services for China Super League, and has signed a 5 year agreement with China Super League.

In addition, the company has gradually laid out the League A, and has been involved in the development of 12 clubs' business operations.

The city of Jinjiang, Fujian's largest shareholder, is a window city for the development of sports industry in China. The local sports industry chain is developed.

The Jinjiang municipal government is trying to build a chain of sports industry. The development of Xun Xing basketball team benefits from the push of the Jinjiang municipal government.

Extended reading:

General plan of football reform

1 source of information

January 26, 2015: according to foreign media reports, two close to official sources said China will vigorously promote the development of the football industry, encourage pluralistic capital investment and expand the football club through the capital market.

The State Council has passed the general plan of China's football reform, and will be deliberated by the central leading group for deep reform.

2 establish the main body.

The source said that we should reform and improve the football club system.

The main body position of football clubs should be established. According to the requirements of modern enterprise system and the characteristics of football sports, the company system of football clubs should be perfected, and the use and salary system of internal talents should be perfected.

Encourage multiple capital investment and expand the football club through the capital market.

Reform the football game income distribution mechanism.

Football match income and TV broadcast income are the main forms of football earnings, reasonably determine the distribution relationship of football match income, and introduce the market competition mechanism by football TV broadcasting, so as to ensure reasonable income for all parties.

3 intensify efforts

A source said that promoting football reform and development, including further reform of the football management system, implementation of separation of government and society, separation of government and enterprises, separation of management and operation, and accelerating the decoupling of sports industry associations from administrative organs.

"The football industry is the largest industry in the sports industry. China intends to take the promotion of football reform and development as a breakthrough, and strive to build a sports power into a sports power in a period of time."

The source said.

In October 2014, the State Council issued a document to speed up the development of sports industry to promote sports consumption, and demanded that the total scale of sports industry exceed 5 trillion yuan by 2025.

At the end of last year, Liu Peng, director general of the State General Administration of sport, held a meeting of the national sports director, and revealed that the Chinese Football Association should be strengthened as a pilot project for the comprehensive reform of individual sports associations, and the implementation suggestions should be formulated as soon as possible.

To this end, the Chinese Football Association will be decoupled from the General Administration of sport, specifically responsible for football management matters.

4 make plans

China is a populous country and a big sports country. We must strengthen the construction of football venues, but at present, the construction of football venues is lagging behind, and to a certain extent, it has dragged the development of football.

To this end, we need to intensify the construction of professional football stadiums, amateur football venues and campus football stadiums, and the state intends to formulate the "13th Five-Year plan" for football stadiums.

At the same time, we should increase the government's input in football development.

From the international experience, the government attaches great importance to the development of football, and generally regards football as a quasi public product. It has a certain amount of investment and related policies to support football.

The source said.

"China also intends to increase its investment in football, including the establishment of the Chinese football industry development fund, and further increase the investment in football funds by increasing the type and scale of football lottery issuance."

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5 top concern

Xi Jinping is a football fan.

General secretary of the CPC and Chinese President Xi Jinping are football fans. After he took office, Chinese football players were more eager for the reform of the national football system, and the authorities also released positive signals again and again.

Reuters China yesterday quoted sources as saying that China intends to take the promotion of football reform and development as a breakthrough, and strive to build a sports power into a body.

Develop a powerful country.

The specific measures are: reforming the football management system, improving the football club system, reforming the income distribution mechanism, strengthening the construction of venues, and increasing government input.

According to reports, in October 2014, the Chinese State Council issued a document to speed up the development of sports industry to promote sports consumption, requiring that by 2025, the total scale of sports industry will exceed 5 trillion yuan (RMB, the same below, 1 trillion and 100 billion new yuan).

Liu Peng, director general of the State General Administration of sports, revealed at the national sports directors meeting held at the end of last year that the Chinese Football Association should be strengthened as a pilot project for the reform of the comprehensive system of individual sports associations.

To this end, the Chinese Football Association will be decoupled from the General Administration of sport, specifically responsible for football management matters.

6 break the bottleneck

Chinese football has been stagnant for a long time. The football association and the General Administration of sports can not see "separation of management and operation" as one of the biggest institutional obstacles.

In response to this problem, Reuters quoted sources as saying that promoting football reform and development will include further reform of the football management system, implementation of separation of government from society, separation of government from enterprises and separation of management from operation, and speeding up the decoupling of sports industry associations from administrative organs.

The football association should be a non-governmental industrial organization. It should be independent of the government and responsible for the development of football itself.

But there is no real independent industrial organization in China. The football association and football management center are actually "two brands and a team", while the foot management center is under the jurisdiction of the State Sports General Administration, and the appointed leader is appointed by it.

Asia Weekly has also pointed out that as a government agency, football association officials regard football as their political chip, the impulse to pursue their achievements, overcoming the law of respecting football development, helping healthy development of football, maintaining and supervising fair competition in professional league matches, and long-term planning of national football's mission.

The report also pointed out that the problem of the other integration of Chinese football is that the Football Association fully owns the property rights of the Chinese Super League companies, and there is no property right between the investors and clubs in the league. The club has no right to operate the Chinese Super League company, and the club can only get the rights and interests of the tickets and the right to operate and develop the remaining billboards by the Football Association.

This leads to the contradiction between the football association and Football Association. The profit gained from the marketization of professional football can not be pformed into the expansion of the productivity of professional football, but rather let the Football Association self fat.

In order to promote the development of "separation and marketization" of football, Reuters quoted sources as saying that the government plans to reform and improve the football club system, establish the market main body status of football clubs, perfect the football club corporate system, perfect the internal talent use and salary system, encourage multiple capital investment and expand the football club through the capital market according to the requirements of modern enterprise system and the characteristics of football sports.

In the process of professionalization of male football in China, the income distribution mechanism between professional associations and clubs is not reasonable, and is also considered to be an impact.

One of the factors of professional development.

The government plans to reform the income distribution mechanism of football matches, rationally determine the distribution relationship of football match revenues, and introduce the market competition mechanism by football TV broadcasting, so as to ensure reasonable income for all parties.

It is reported that the Chinese government also intends to increase investment in football, including the establishment of the Chinese football industry development fund, and further increase the investment in football funds by increasing the type and scale of football lottery issuance.

At the same time, the authorities also plan to strengthen the construction of professional football stadiums, amateur football venues and campus football venues. The thirteenth five year economic and social planning (2016 to 2020) for the construction of football stadiums and stadiums is planned.