Timberland Dissatisfied With A.P.C Discrimination Speech To Terminate Cooperation

A.P.C. founder Jean Touitou announced in Paris fashion week that the 2015 autumn winter series will be named "Last Ni**as in Paris", including the upcoming series of shoe tracks with Timberland in the autumn and winter of this year. But Jean Touitou mentioned in the show that Timberland is a brand with slums, Timberland is everywhere in the slums, and commented that Timberland is a bad taste brand.

Jean Touitou named the brand 2015 autumn and winter series as "Last Ni**as in Paris". As we all know, this is the name of a popular single of Kanye West and Jay Z.

　　 Timberland President Stewart Whitney: we will not tolerate any offensive language or any form of racial discrimination related to Timberland.

Recently Timberland president Stewart Whitney In a statement, "this kind of speech and method is totally contrary to our values" and added that "Timberland has been seeking brands and front-end brands in fashion." Designer But equally important, they must share our values. We will not tolerate any offensive language or any form of racial discrimination related to Timberland. The statement pointed out that Timberland had decided to withdraw from A.P.C.'s cooperation after Jean Touitou's controversial remarks.

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In 2015, the Italy government had to invest 40 million euros (280 million yuan) to the fashion industry, which is 8 times the number in the past. Milan's fashion practitioners should have talked a lot recently, not only because of the 2015 Milan autumn and winter fashion week, which began in February 25th, but also because a large wave of capital will be injected into the city's fashion industry.

In a public campaign in early February, Milan mayor Giuliano Pisapia said that the government of Italy plans to invest 40 million euros (280 million yuan) in the fashion industry in 2015 to make Milan's fashion brands and other fashion companies more competitive. The Italians have made a lot of money, because in the past 5 years, the Italy government has invested an average of 5 million 200 thousand euros (36 million 840 thousand yuan) in the fashion industry every year, that is to say, the investment quota in 2015 will be 8 times that of the past.

From the external economic conditions, this seems to be a very good investment opportunity - the continued weakness of the euro is conducive to exports, and the low oil price is also helping European company operators to reduce production costs. The Bank of Italy is also positive and optimistic. In February 7th, the central bank raised its forecast for Italy's economy. It is estimated that the GDP of Italy will grow by 0.5% in 2015, while the increase in 2016 will reach 1.5%.

However, if you look at some Italy luxury brands' earnings data, you will find that Milan's fashion industry still faces many challenges to achieve its goals.

Italy luxury group Prada recently announced its 2014 earnings report, showing that group revenues fell by 1% in fiscal 2014, and the European and Asia Pacific markets, which account for more than half of the total sales, did not perform well. Among them, sales in the Asia Pacific region, apart from Japan, fell by 5%, and Russia's turbulent economy and the weakening demand of other emerging markets, including China, were all Prada's burden.

On the other hand, competitors from Milan, London, Paris and New York are trying to make the fashion business bigger and more nationalized. For example, the CFDA recently announced that the first New York men's wear week will be held this summer, and the reason for the new decision is not complicated - in order to become increasingly active in the men's wear market.

Take a look at Paris, LVMH group started the second youth designers competition, and has just announced the final list of 26 people. The 26 designers come from all over the world, including just 7 Chinese or Chinese American designers. Through this competition, LVMH has the initiative to invest in these young brands.

But in addition to the fashion brand, Italy actually has some very good fashion business providers, such as the transformation from a boutique to an online retailer's "Luisa Via Roma", as well as another fashion business "Forzieri". Italy has many boutiques, and how to push them through the electricity supplier to the international market, the Italy government can be more active.