Zhou Chengjian, Chairman Of The United States And Bimbo Fashion Co., Ltd.

"The government should crack down on fake and shoddy and other dishonest behaviors in the electricity supplier to clean up the electricity supplier's environment."

Zhou Chengjian, chairman of the CPPCC National Committee and chairman of the United States State dress, thought ahead of time, and still told reporters ahead of schedule this year's "two sessions" proposal.

In Zhou Chengjian's view, with the further adjustment of the consumer structure, the post-80 and 90's attention to quality has become the main force of online consumption. They seek to buy more high-quality products online and get more service guarantees.

Based on this, the future electricity supplier era will shift from simple price competition to comprehensive competition of price, quality and service, and enter the third era of the electricity supplier industry.

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In recent years, the domestic leading casual wear industry has been exploring the electricity supplier mode. Zhou Chengjian has spent a lot of time and energy in researching new channels that help enterprises break through.

In response to problems such as the proliferation of counterfeit goods in the electricity supplier industry, inadequate regulation of platforms, price fraud and no complaints after sales, he suggested that the relevant departments of the state should intensify efforts to crack down on counterfeit and shoddy products, and consider setting up a special quality business support fund and other measures to support relevant enterprises.

"Quality business" era

Every "double eleven" is a carnival online and offline, but negative reports such as "first price increase, discount" and "fake" are also increasing day by day.

Zhou Chengjian, member of the CPPCC Committee, believes that the first generation of electricity providers has opened up physical and spatial constraints, resolving the contradiction between the asymmetric information between businessmen and consumers, and ushered in the "Amoy era".

And "Amoy" also means making shopping choices with key words in mass goods, which requires consumers to have eye blinding and bad luck. For businessmen, "Amoy" means spending large sums of money to buy prominent advertising positions to avoid drowning their products in mass products.

The emergence of the second generation of e-commerce is accompanied by the concept of "segmentation" and "service".

Consumers are getting used to shopping on different platforms, and no longer just content with "cheaper online". At this stage, businesses are faced with a more competitive online shopping environment. Low price warfare has become one of the main means to maintain customer loyalty.

How to make a precise price so that the attraction of "affordable" prices to attract consumers has become a top priority.

He told reporters, "for the platform, in the era of the first generation of e-commerce, excessive reliance on traffic aggregation means that we have to tolerate shoddy businesses in the platform.

In the long run, the risk of platform is the overflow of fake and shoddy goods and the lack of word of mouth.

Recently, the "Ali war" SAIC is a microcosm.

In the era of quality e-commerce, consumers begin to pursue the "high quality guarantee under the online and offline".

The core of the quality business is to make consumer behavior no longer a surprise. Consumers do not need to take the risk of wrong products.

As shopping moves occur more and more in fragmented time, consumers' demand for boutique continues to improve.

The rise is a good example.

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When it comes to the quality of the electricity supplier, Zhou Chengjian believes that the main characteristics are high quality, high experience, high professional and social networking.

For businessmen, when consumers' demand dominates, it is the premise of exponential consumer growth to make products reach the ultimate state.

He also said: "the future retail format must be online and offline synchronization.

When comparing online and offline channels, the key to success is to control the offline.

Traditional enterprises are only upgrading the parallel market and marketing means, while the Internet companies are facing the threshold of the channel after entering the line.

Social networking is an important feature of the third generation of electricity providers.

"Before the social platform and e-commerce platform integration and integration.

The third generation of electricity providers must be the deep integration of the two, and they can easily complete their consumption in daily social interaction and family and friends sharing.

Zhou Chengjian said the analysis.

Clean up the electricity supplier environment

The report shows that in the third quarter of 2014, the scale of e-commerce pactions in China was 3 trillion and 190 billion yuan, up 27.3% from the same period last year, and the growth rate was 13.1%.

The proportion of online shopping increased from 22.1% to nearly 30%.

According to the latest performance Bulletin released by 2014, the total revenue of the company was 6 billion 621 million yuan, down 16% compared with the same period last year. The net profit attributable to shareholders of the listed company was 146 million yuan, down 64% compared with the same period last year.

"In 2014, the company continued to adhere to the traditional mode of operation to pform to the Internet based business mode. At the same time, it actively promoted the management mechanism innovation of organization, performance and so on. Due to the integrity of the pformation and upgrading effect, it still takes time, and the company's performance is still under certain pressure in the short term."

While acknowledging that the electricity supplier has already represented the future direction of business pformation, Zhou Chengjian has also seen the problems existing in the industry: first, the problem of fake commodities is prominent and the counterfeit goods are in flood; two, the supervision of the platform is not in place, and even some of the electronic business platforms have a blind eye to the problematic commodities; three, the price fraud problems such as the high original price, the unavailability of goods and the different prices of the same price; and four, the problems of not being sold after the sale, inadequate complaints, and the protection of consumers' rights and interests.

Zhou Chengjian believes that "online society is also a mapping of the offline society, and the fake and shoddy Internet society also exists on the Internet. But because of the network's non territoriality attribute, it is more difficult for consumers to complain about safeguarding rights.

Therefore, a more severe blow is necessary. "

He said that the purification of the electricity supplier environment will be a long-term systematic project. There is a lot of work to do, but the most fundamental problem is to raise awareness, firmly establish the concept of building green ecological electricity supplier system, and vigorously promote the "quality business" strategy.

On the one hand, we should intensify the crackdown on fake and shoddy products in the electricity supplier.

For example, the quality supervision authorities regularly publish the supervision report of the electricity supplier industry, publicized the fake and shoddy goods and the platform of their businesses; quarterly or annual evaluation of the ten major cases of fraud in the electricity supplier industry, giving certain rewards to the people who actively report the fake and shoddy commodities; and setting up a specialized complaint tracking platform for the consumers of electricity suppliers, consumers can inquire in real time and make complaints according to their own.

On the other hand, we should actively advocate and support new type of quality business.

We can consider setting up a special quality business support fund to support relevant enterprises, and consumers complain less than a certain proportion.

To identify and commend, expand its impact, provide policy support to quality e-commerce providers, reduce their tax costs, financial costs and other operating costs, encourage social capital to invest in them, and encourage them to raise funds in the domestic market.

Zhou Chengjian said that the government does not have to directly provide financial support, because social capital will realize this, and will enter this field, but policy support and good and bad is an important responsibility of the government.