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    Salvatore Ferragamo Performance Briefing

    2015/3/4 7:56:00 22

    Salvatore FerragamoPerformanceChina

    Italy

    Luxury brand

    Salvatore Ferragamo 2014 fiscal year performance Bulletin: annual sales of 1 billion 332 million euros, an increase of 5.9% over the same period (fourth quarter growth 9.3%), the year-on-year growth rate of 6.5% according to the fixed exchange rate (fourth quarter growth 7.7%).

    In addition to Japan, sales in other parts of the world have increased by real exchange rate and constant exchange rate.

    Ferragamo outperformed analysts' average expectations.

    Since 2015, Ferragamo's share price has risen by 24%.

    According to different regions, with constant exchange rate:

    The first big market

    Asia Pacific Region

    The proportion reached 37%, and the year-on-year sales increased by 5% over the same period (7% in the fourth quarter).

    Greater China contributed the most, retail channel performance was excellent, sales grew by 18% over the same period last year.

    Japan grew 4% last year (fourth in the 6% quarter), slightly below average.

    Against the impact of the depreciation of the yen, the real exchange rate fell by 4% over the same period.

    Despite the overall economic situation in Europe and the tense political situation in some parts of the country, the volume of overseas tourists has been affected. Annual sales in Europe have increased by 9% year-on-year (14% in the fourth quarter).

    North America grew by 5% year-on-year (2% in the fourth quarter).

      

    By different

    channel

    At constant exchange rate:

    As of the end of December 2014, the Salvatore Ferragamo group had 373 direct outlets, and the third party operated 270 wholesale and retail outlets.

    Retail sales grew 5% year-on-year (fourth quarter 6%).

    Same store sales year-on-year growth of 2%, the fourth quarter outstanding performance, an increase of 4% over the same period.

    Wholesale channels grew by 10% year-on-year and 12% in the fourth quarter, of which travel retail outlets contributed significantly.

    According to products, with constant exchange rate:

    Leather handbags increased by 13% compared to the same period last year, shoes increased by 5% compared to the same period last year, and two categories contributed 78% of the total sales volume of the group.

    Perfume grew by 5% over the same period, of which the growth rate in the fourth quarter was 23%, which is in line with expectations.

    Related links:

    Mack Weldon was founded in 2012 by Brian Berger and Michael Isaacman in New York. The former has rich experience in digital field. The latter has 25 years of experience in garment industry, and has served in famous brands such as Ralph Lauren, Tommy Hilfiger and Rocawear.

    The two are determined to combine the fine quality of advanced clothing with advanced technology, reshape the men's basic costume and emphasize the quality of life.

    As Brian Berger of CEO said, the idea of creating the brand came from its frustrating experience in buying underwear and socks. The style and quality of this product are always erratic, and men want to keep a close watch on their favorite products.

    In two years, Mack Weldon has been developing smoothly, achieving 200% of total revenue and user growth in 2014, with 50 thousand customers and a very high repeat purchase rate.

    According to the official announcement, the investor of this financing has seed investors, including RiverPark Ventures, Bridge Investments and Lyrical Partners.

    In addition, the former CEO Howard Socol of New York luxury department store Barneys and J. Crew will also join the board of directors as a strategic consultant.

    The financing will be used to further product innovation, test new sales channels, expand market size, and optimize e-commerce and mobile platforms.

    In addition, Mack Weldon also plans to enhance brand awareness through cooperation with third parties.


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