Mack Weldon Completes A Round Financing

Mack Weldon, the Internet men's underwear brand, has just completed its $4 million A round of financing, plus $2 million seed investment in 2014. Up to now, it has raised $6 million.

Mack Weldon was founded in 2012 by Brian Berger and Michael Isaacman in New York. The former has rich experience in digital field. The latter has 25 years of experience in garment industry, and has served in famous brands such as Ralph Lauren, Tommy Hilfiger and Rocawear.

The two are determined to combine the fine quality of advanced clothing with advanced technology, reshape the men's basic costume and emphasize the quality of life.

As Brian Berger of CEO said, the idea of creating the brand came from buying itself.

The experience of frustrating with socks, the style and quality of this category are always erratic, and men want to keep a close watch on their favorite products.

For two years,

The company developed smoothly, achieving 200% of total revenue and user growth in 2014, with 50 thousand customers and a very high repeat purchase rate.

According to the official announcement, the investor of this financing has seed investors, including RiverPark Ventures, Bridge Investments and Lyrical Partners.

In addition, the former CEO Howard Socol of New York luxury department store Barneys and J. Crew will also join the company as a strategic consultant.

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The financing will be used to further product innovation, test new sales channels, expand market size, and optimize e-commerce and mobile platforms.

In addition, Mack Weldon also plans to enhance brand awareness through cooperation with third parties.

Mack Weldon has very human design in many details of the body clothing, such as close fitting, such as: there will be no signs on the inside of the body clothing, and the elasticity and comfort of the clothes will be increased in the waist and other places.

Mack Weldon's main products include underwear, socks and T-shirts, which are made of custom blended materials. It combines Pima cotton and modal fabric with X-Static XT2 silver fiber technology (injecting pure silver into artificial fibers), emphasizing underwear's "function" and improving underwear's "performance": comfortable skin is always the first, and can also be used as a sports suit.

You know, silver fiber has strong antibacterial and deodorizing capability, and it is often used by astronauts and field forces for long time.