CAMKIDS Hong Qinming: Pursuit Of Product Diversity

"Take the child out" - this is

Slogans at the 2014 Asian outdoor exhibition, the big slogans on the exhibition stand are particularly striking.

Founded in 2009, CAMKIDS is the first pioneer in China to open up the outdoor market for young people.

After 6 years of accumulation and development, CAMKIDS products have a complete series, which can satisfy outdoor consumers' demand for outdoor shoes, clothing and accessories.

With the trend of fashion design, excellent quality, high value outdoor technology and excellent performance, CAMKIDS is now the first brand position in China's youth outdoor sports market, with sufficient strength and capital to meet the market demand.

In the face of the future development of children's outdoor life, Hong Qinming, deputy general manager of CAMKIDS, has enough confidence and comprehensive preparation: "at present, the domestic outdoor products market

Growth is increasing year by year, but the growth rate is falling. Children's outdoor products market has attracted much attention as a new growth point.

Pathfinder, BLACKYAK, and other brands are actively distributing.

In the near future, children's outdoor market is bound to be one of the main battlegrounds for many businesses to compete. However, children will be more specialized and personalization if they follow.

Q:CAMKIDS what are the technological breakthroughs in products?

A:CAMKIDS is

A full range of products including specialized sleeping accessories, sleeping bags, tents, backpacks, kettles and so on.

In recent years, we have many special products, such as functional shoes designed for children, which are different from adults.

Because children walk in different ways, the soles must be soft, and the cushions need to be cushions.

In addition, CAMKIDS also produced intimate GPS positioning shoes in the design of children's shoes, which can effectively prevent children from missing.

Q: Children's outdoor products are not only smaller in size, but also require more safety and protection because of their lively and active children, and young skin has higher requirements for the comfort of fabrics. Therefore, children's outdoor products will be higher on many requirements. How can CAMKIDS make its own details in terms of the fabric and functionality of children's outdoor clothing?

A: first of all, young people outdoors are different from adults in the open air. We have put forward a more secure and comfortable security requirement in function and technology, while pursuing diversification and fashion in appearance design.

Secondly, CAMKIDS is actively introducing international advanced production lines. We have unique design concepts, exquisite workmanship and innovative technological strength. We invest heavily in science and technology every year. We have high technology products such as "hi tech cooling shoes", "light skin clothes", "game clothes" and "GPS positioning shoes".

CAMKIDS products are rich in content, complete in categories, and can meet different consumer needs at the same time.

Continuous technological upgrading and research and development have brought more powerful product functions to the CAMKIDS brand.

In the technology of CAMKIDS outdoor equipment for young people, its unique antiskid technology, waterproof and breathable technology, posture correction and health care technology, and new shoelace technology have been certified by the national utility model patent and awarded by the State Intellectual Property Office patent certificate.

In addition, CAMKIDS also launched a "dynamic clothing", the clothing and mobile phone APP combination, good wear, good-looking, more fun, the clothing touch and vision perfect combination.

There are also variable knapsack clothes, double-layer clothes and other special styles for teenagers. All of these reflect our pursuit of diversity of youth products.

Q: children outdoor as an independent channel for sale and operation, will encounter a large number of children's brand competition. In addition, children's clothing and outdoor products in the mall floor also means different channels, from this point of view, CAMKIDS intends to open up operations?

A: as the outdoor market is constantly being finely differentiated, both domestic and international brands begin to involve in the outdoor field of young people. In fact, more and more brands have joined the competition of the youth outdoor industry, which is our view.

Only more and more brands join the youth outdoor market, can this market become bigger and stronger.

The outdoor brand of shopping malls is much more, and it will affect consumers in an invisible way. Consumers will have more and more outdoor concepts, and the outdoor market for teenagers will become bigger and bigger.

This also provides a broader space for the development of CAMKIDS.

I think CAMKIDS has its own advantages.

First of all, CAMKIDS has a comprehensive product system.

Secondly, in the layout of the channel, the function and audience of young people are determined to be located in the high-end shopping malls.

CAMKIDS ancestors set foot in the field of outdoor activities for young people, and time for us to strive for space.

One step ahead of us is to open up medium and high-end shopping malls, and seize the opportunity. Now CAMKIDS has been deeply rooted in the national shopping malls.

In addition, the brand loyalty of middle and high-end consumer groups is relatively high. After several years of development, we have trained a steady number of VIP consumer groups.

What outdoor promotion activities are currently being organized and participated in by Q:CAMKIDS? How are we going to continue in 2015?

A: in 2014, CAMKIDS participated in a series of exhibitions such as the Asia Outdoor Products Exhibition. Relying on the professionalism and communication ability of the exhibition, it displayed the latest products and technologies to the global brands, distributors, designers, media and sports enthusiasts, and created the professional image of the brand.

On brand promotion, CAMKDIS extended the series of activities such as "taking the kids out", "small journalist summer camp", "CAMKID old clothes warming, sending books to hope warm winter action" and so on, and strongly sponsored the "Chinese University dry land ice hockey team", "university student Sichuan Tibet line" and "the second China Jinjiang bicycle open race" and other public welfare events.

In 2015, CAMKIDS will continue to develop these good activities.