The Ninety-Seventh China Needle Association Will Build A Bridge Between Needle And Cotton Fabrics.

On the 12-14 day of March 2015, the ninety-seventh China needle and cotton trade fair will be held at the Shanghai New International Expo Center, the twenty-seventh China Silk Fair and the 2015 China summer household products fair. There will be a number of enterprises and brands to display the latest products, attracting many dealers, agents and purchasers from all over the country to visit the exhibition.

All previous "needle shops" are one of the best platforms for manufacturers to issue new products and choose brands, leading the fashion trend of home textiles and underwear. Many underwear and home textile brands have been relying on the needle to find sales channels and grow up in the early stage. For many years, the Chinese Acupuncture Association has always been to help enterprises find market and expand channels as the primary task.

According to the director of the exhibition organizers, the "needle club" held nearly a hundred years, and maintained a strong vitality and vitality, and the high quality professional audience is one of the main reasons. In the spirit of exhibitors' responsibility, every year, all the retail and wholesale merchants, especially the professional agents and retailers, will be invited to visit and purchase together, so as to grasp the latest fashion trend and grasp the huge business opportunities. Although there will be only 3 short days, the enterprises will usher in many professional audiences in these short days, and their realistic and potential economic benefits will be considerable. It can be said that for the enterprises that want to expand channels, the cost performance of the exhibition is very high.

As compared with other comprehensive exhibitions, the needle and cotton fabrics in the needle shops are more centralized and more complete, so buyers of this kind of fabrics are full of expectation for this exhibition. WAL-MART, Carrefour, lotus and other large supermarket chains are the "old friends" of the Chinese Acupuncture Association. They attach great importance to face to face communication with the relevant suppliers at the China Acupuncture Association. Shanghai Bailian Group, Thailand central department store, Hangzhou Tower shopping mall and other shopping malls and shopping centers visit more exhibitions and focus on more powerful and dynamic brands. At this exhibition, the organizers increased the invitation to the professional audience. Apart from inviting super managers and agents from all over the country, the organizers also invited businessmen from the specialized trading markets such as the Beijing Bai Rong World Trade Center, Nanjing Xinqiao market, Nanjing Yuqiao market, Shenyang five love market, Zhuzhou big underwear market, etc. to ensure the number and quality of the professional spectators.

Cai Yongqiang is the president of the Huambo chamber of Commerce and sells several well-known brand products in Huambo knitting city. He said, "since 1997, I have visited the Chinese acupuncture club every year. The exhibition is very professional in needle and cotton fabrics, providing excellent purchasing platform for home textile and underwear agents. At the exhibition site, you can search for your own brand and products. Sometimes I even sign or place orders on the spot.

Cai Yongqiang introduced that there are more than 600 merchants in the knitting city of Huambo, the largest market of needle and cotton fabrics in the central and western regions. Many of them are well-known brands such as the French, the south, the Bosteng and Goldlion, which are very influential in the local market. Every year, the chamber of commerce organizes the merchants from the knitting city of Huambo to visit the exhibition, with fewer than 50, 60, and more than 200. Looking at brands as one of the main purposes of these businesses, for example, what new moves are there in the old brand and whether the direction of development has been adjusted. In 2014, Bosideng, Bonas and many other enterprises launched the concept of "living hall", which has great inspiration for merchants in the market. Some businesses have expanded product categories, and all kinds of products such as size underwear, bottoming shirt, bottomless trousers and socks have been supplied to meet the "one-stop" procurement needs of the consumer's personal clothes.

Although the old brand has a high reputation and influence, but the emerging brand can not be underestimated. In today's increasingly fierce competition and increasing brand concentration, enterprises have the courage to make a new brand, which will inevitably have new positioning, new style, and even represent the development trend of the market. For example, the young fashion underwear brand is unique, positioning young people around 18, and strongly locking the youth fashion underwear market. These new brands represent the new vitality and new trend of the industry. Merchants will evaluate the market of these brands, compare the strength of these enterprises and the pros and cons of the agency system. Cai Yongqiang said.

The change of marketing channels is also a topic of common concern for exhibitors and professional audiences. At present, China's economy has entered a shift period, the needle cotton fabric industry has also entered the adjustment period of transformation and upgrading, and entered the new normal development period from quantity growth to quality growth. With the new media approach fully involved in people's lives, the new online and offline integrated development mode is becoming a new trend in the underwear industry. It is learnt that, following the pace of the industry, this exhibition will focus on the "Hope Road and channel revolution", and analyze the urgency, necessity and revolutionness of the all channel mode through a series of thematic forums.

The Sino Acupuncture Association is not only an important platform for the trade cooperation of the needle and cotton industry, but also a good opportunity to conduct comprehensive research on the industry. It is a yearly gathering of people in the industry. At each exhibition, brands, enterprises, factories, agents and purchasers gather to display product R & D results, exchange market trends, exchange industry information, explore marketing channel development, and interpret the latest fashion trend. In the process of many interviews, the reporters found that many exhibitors were enthusiastic about product development, and their products were natural comfort, functionality and fashion, which provided diversified choices for agents and franchisees.

In fact, it is also an important task for buyers to choose the right products. At the exhibition site, they can see the latest products, and can find products with high cost performance through comparison, or choose good factories for cooperation. Zou Jinfeng, President of the nine day underwear trade association of Zhuzhou, told reporters that consumers are paying more and more attention to the choice of underwear fabrics and accessories. Health, comfort, fashion and function can not be ignored. We are willing to accept and accept such challenges. On the nine day, the international market mainly sells underwear and leather shoes. Now there are many brand stores in the market, such as olive, Bei Jia, O Lan Dai and so on. The chamber of Commerce has been organizing business visits for more than 10 years. During the visit, we will have a comprehensive understanding of the new products and keep up with the trend of the times. At the same time, the exhibition will also organize various seminars and exhibitions. This is a great benefit to us. We are looking forward to the day.

"Even if a buyer who has already made his own market mature, if he does not join the company, he will come to see the changes in the industry every year, broaden his horizons and learn some advanced experience and management experience of his peers. See others grow, know their shortcomings, go back to make some adjustments targeted. Zou Jinfeng said.

The reporter understands, with the development of the Internet economy and the rise of the electricity supplier, the development of the underwear professional market and entity store has also encountered unprecedented pressure. Buyers and agents are more strict in the management of physical shops, especially in the selection of products. They know that only high quality and distinctive products can be favored by consumers. For example, we need to increase brassiere products that need to be tried on and actually experience, and purchase products that are natural, green, environmental protection and functional. stay Chinese Acupuncture Association They can feel the difference and characteristics of exhibits more intuitively, and find products that are desirable in a short time.

For a long time, the Chinese needle shops are popular weathervane and guiding signs for home textiles. Every year, exhibitors enterprise And professional audiences can learn the latest fashion trends and information from the exhibition. Only those who are concerned about market consumption. demand Enterprises and businessmen who can change their faces and adopt positive attitudes to meet challenges can remain invincible in the market shuffling. Through interviews, the reporter learned that this year buyers pay more attention to bra, underwear, bottoming shirt, Bottomwear and other products. Besides, adjusted underwear, no steel ring underwear and other technology and special underwear are also popular. Modern women's appeal for healthy and comfortable underwear is becoming more and more intense. Coupled with the fierce competition in the conventional bra market, some underwear brands have detected the potential of technology underwear, and have launched innovative products, and the market has responded enthusiastically.

The director of the China Youth Association said that as a platform for trade and Commerce exchanges, the Central Committee's role and function is to realize the communication between exhibitors and professional audiences, and to promote cooperation between exhibitors and buyers. The ninety-seventh China Acupuncture Association will continue to push the exhibition to a new height with its strong professionalism, higher service level and better service measures to promote the transformation, upgrading and sustainable development of the needle and cotton industry.