Chinese Designer At China International Fashion And Accessories Fair

　　 The future of Chinese design -- CHIC looks at the power of Chinese design

China International Clothing and accessories fair CHIC is recognized as an annual event in China's apparel industry, and is also the largest clothing trade exhibition in Asia. This year, CHIC also launched the "design power" special area to provide a platform for domestic designers to display. Fashion designers are the leaders of fashion trends and play an important role in the transformation of Chinese garment industry from manufacturing to creation. Everyone can see China. Clothing design In the world, Chinese clothing seems to be changing into manufacturing. So what are the Chinese designers who are playing a key role in the process?

Nowadays, China's economy has entered a new high-speed runway, and people's demands for life have gradually risen from meeting the basic needs of survival to the needs of self actualization. The diversified development of individuals determines the diversification of life space and lifestyle. As the number one player in life and clothing, the number one player in life and clothing is no longer limited to the role of "shield" in the past. In view of the fact that the clothing of mass consumption has gradually failed to generalize the richness of individuality, with the continuous improvement of public education and aesthetic ability, a considerable number of consumers are seeking individuality. Designers who grow up gradually have their own design ideas and expression ideas. They hope to show their individuality through their works and find consumers who are cherished in the market. Does it mean that China's garment industry will probably usher in the design centered tomorrow in the three stages of production centered, demand centered and brand centered?

China International Clothing and Accessories Fair CHIC is not only an annual event recognized by the Chinese apparel industry, but also the largest clothing trade exhibition in Asia. This year, CHIC also launched the "design power" special area to provide a platform for domestic designers to display. Fashion designers are the leaders of fashion trends and play an important role in the transformation of Chinese garment industry from manufacturing to creation. We can see that China's clothing design is being integrated into the world, and Chinese clothing seems to be changing into manufacturing. So, what are the Chinese designers who have played a key role in the process? What is the experience of Chinese designers? The exclusive interview of China apparel net to some 2015CHIC exhibitors brand designers to explore new ideas.

Clothing, food and shelter, clothing is the first thing to explain the importance of clothes in people's lives. It also means that market demand for clothes is not going to tide over. The beauty of beauty decides that people's demand for clothes is no longer confined to the body. How to make beautiful and unique clothes?

The design is not easy to do, and the design is not easy. During the development of every designer, most of them will go to school, graduate, work, compete, pursue advanced studies, continue their work or build up their own brand, so that designers will need to spend a lot of time learning before they grow up, so as to accumulate enough experience and skills. First locking small crowd, after the brand obtains certain popularity, launches more suits the populace the ready-made clothing series, seems to become the majority insisted that the self design brand will choose the road. The development of the new generation brand, especially the independent designer brand, will face many challenges.

It is the tip of the iceberg for Chinese independent designers to find good fabrics, not to find processing plants and to find stable customers. In this regard, independent designer brand addictive YEN designer Han Dongyang and ECHO CAO founder Cao Wenying have said they have met before. In addition, there are also problems such as high capital pressure, low popularity, inability to open market channels, and limited commercial operation capacity after the gradual development of the brand.

But fortunately, most Chinese designers have strong tenacity. Zhang Dandan, founder of the single joy brand, failed in business, but finally opened the market door after five years of persistence. ECHO CAO's 25 year old man decided that he was going to switch careers. clothing The design industry will eventually have its own stable customer base. Han Dongyang and her husband will be addicted to YEN from a small Taobao shop to become an independent designer brand of today's tens of millions of sales. Chen Jiayuan of Dare to Dream also doesn't want to sell her designs in Hongkong's collection store, and encourage her to join the CHIC to open the domestic market. It should be said that clothing design is a profession that needs persistence and love to go on, so that China's design can be developed and improved.

In fact, through daily media reports and sensory understanding, it has been observed that today's young designers have gradually separated their contemporary and self culture and life attitudes from the traditional embroidery and dragon and Phoenix style ancient designs of the previous generation. They are not so keen on the vague or grand themes of national righteousness and revitalization of the industry. Instead, they may be more willing to highlight something personal charm or life sentiment. When we interviewed Han Dongyang, the founder of the addictive YEN brand, she said she regarded "fashion from the most authentic self" as a brand belief. Advocating fashion and personal nature should be a natural combination. Personal style is the most essential and smoothest, so the addictive YEN brand is her self styled as a designer. ECHO CAO's brand mission is to provide beautiful clothes for women who have fairly independent free space and a high sense of self importance in life and work. It is the true portrayal of their founder Cao Wenying's independent new women that women can have a "fashionable, independent and independent" attitude towards new life. Dare to dream brand clothing often appears in the Russian doll doll pattern called Dreamerella, which is taken from designer Chen Jiayuan's flower name. We can find that designers focus more on the transmission and embodiment of individuality. They begin to tend to tap their own charismatic features, pay attention to the shaping of their own ideas and culture, and satisfy the spiritual needs of consumers.

It is true that China has a large population and it has been a long time to satisfy a table of people with a dish. Not only lies in the cultural concept, but also in the style and characteristics of the design. Zhang Dandan's simple and cheerful character is always reflected by the concise and bright colors of the garment, and the natural, such as cotton, linen and wool. Fabric To make skin care fashion, native to China, she often used some hidden Chinese elements when designing fashion. For example, she would choose straight lines for reference from Ming Dynasty furniture instead of symbolic buttons. The hangers will continue to select traditional Chinese aesthetic elements instead of formalized symbols, so that the eastern and Western aesthetics can be properly collided, fused and reborn. Designers seem to have a better understanding and expression of the relationship between inheritance and innovation, instead of simply passing on culture from slogans, but gradually infiltrating culture in design.

In addition, designers also pay more attention to design from life, and design to serve life. In China's great shows, it is rare to see the exaggeration of similar costumes. Spectators and consumers can imagine that they will be wearing some clothes on a certain occasion. This shows that designers are beginning to take the market demand into account. This is a good thing. As Zhang Dandan said, "design should be based on beauty rather than on strange wins". Outstanding but not market is not a good design; Chen Jiayuan also said that in the design process, the most important thing is the choice of fabric, so that the wearer's comfortable experience is the main purpose of designing service for life. The beauty of design should not be self indulged. To expand China's design power, we need to find friends. {page_break}

Today, where all parties call for China's design power to break through, where is China's future design path?

First of all, we need to make clear how to keep the quality of design while taking account of the market. As the clothes rack says, design should not regard "creativity and market as the same weight" as the ideal slogan, design comes from life, creativity is born for the market. It is difficult for the brand without characteristics and design to be recognized and accepted by the market, and it is impossible to find a good end result from the design of the objective demand of the market. The brand Theparamo of men's shoe accessories also believes that the acceptance of the market determines how strong the brand's vitality is, and that the design orientation is related to the core value and competitiveness of the brand, and the two should complement each other. This shows that the design must be built on the basis of survival, and how to break through the competitive clothing market will inevitably require unique creativity and ideas.

Secondly, the breakthrough of design should not be superficial. It should be the inherent culture that supports the establishment of a good work. The 5000 year history of China is not only the sediment of our design, but also the key to breakthroughs in the future development. Of course, in the international society today, the collision of different civilizations may also produce dazzling fireworks. Designer is a subjective actor of clothes. When designing a piece of work, he will refract his cultural idea. As Zhang Dandan said, "when we draw a person, no matter how we paint it will be very much like ourselves." Therefore, the content of the work depends on the designer's personal accomplishment to a certain extent. Designers need to enrich their experience and broaden their horizons to achieve personal improvement. Accordingly, the design works will also have different performance.

But what is the future of Chinese design? Does it only depend on the designer? The answer is No. Design exists in Garment industry In the big ecological circle, designers are only part of the whole environment. Their active thinking innovation needs to be carried out in kind. It may be a yarn or a new type of fabric or even a new accessory. Chinese design should be linked to the whole industrial chain. Now, this point has been noticed by more and more people, and people will study new fabrics and new development technologies. Only when the whole garment industry chain advances together can China achieve a qualitative leap in design. In addition, the final design of clothing needs the approval of the consumers. This means that the consumer groups need to be trained, designers need time to cultivate, and customers also need time. This is an interdependent relationship, and we need to create an aerobic cultural space.

Of course, with creative culture industry