China'S Luxury Consumption Is Leaving.

In fear, in order to save light business, many brands believe that headquarters must remanage China, rather than allow Chinese people to manage Chinese business, or at least regain their authority under their control.

In September 2014, Gucci (GUCCI) parent company, France Open Cloud group announced that Deng Wanying, President of the Asia Pacific Group, will leave in December 1, 2014. It will be replaced by Vice President and legal adviser of human resources in the Asia Pacific region.

From the perspective of curriculum vitae,

In 1998, he joined Gucci group as president of China's Hongkong and Mainland China, and was promoted to Asia Pacific CEO of Gucci group in 2001. In 2006, he became CEO of Gucci Group Asia Pacific and was promoted to CEO of Kai Yun group in April 2011.

16 years of experience has made Deng Wanying's departure a prelude to sadness in China.

With the end of 2014, we reviewed the changes in the luxury industry in China and hurt the pain: big brands have reduced their advertising budgets in China; some brands in China have merged into the group or are managed by big names; the abandonment of senior talents has made the Chinese market highly competitive, and some have been forced to "pform": the senior executives of a watch and jewellery brand have no choice but to jump to the fashion company, while the head of a high-end watch brand is pferred to high-end car companies.

Confusion remains.

Act as

Tao Jingzhou, a leading lawyer in the industry, said that foreign trade experts in luxury brands are studying carefully whether the luxury goods are civilians.

But what China's high net worth people think is: where is the boundary of luxury goods? What kind of brands are rare?

In the past, many luxury brands in the booming Chinese market failed to adhere to the rare and noble intentions, and became popular for the purpose of fighting for market and profit growth.

This way, "in the next 3 to 5 years, the traditional luxury brand we are familiar with will become the high-end consumer goods of the public, and farewell to the era of profiteering."

Industry researchers predict this.

After falling down from the altar, it is not easy to think of a comeback.

In 2013, the two luxury brands

Louis Weedon once declared "high-end strategy" in a high-profile manner, and at the same time carried out the "go Logo" campaign, but the luxury gloss lost in the high-end consumer's mind seemed to be hard to recover.

As of September 30, 2014, Gucci's global sales fell by 1.6%, and its revenue declined by 4% in the Asia Pacific region, led by the Chinese market.

The new luxury research data are: "67% of China's rich believe that customization is the real luxury."

"Data show that the whole high-end customized luxury brand is developing faster than traditional luxury goods at 20 times."

This is the data of Zhou Ting's research.

However, the sense of identity will be strengthened: the traditional luxury brand will only be used as a "high-end custom product", and it may also be seen that the traditional luxury brands introduce the "mass no branded products", while the real Chinese rich people will be obsessed with the "high-end designer brand", the real super high-end customization.

"Customization may be more of a top rich now."

Tang Tai said.

Reporters made a small survey of some super high net worth people around them, and their customization mode has not been opened yet.

With the analysis of capital thinking, this means that the development of luxury custom market is worth looking forward to.